Android share surpasses 50% in the US, comScore reports

04 April, 2012 | Comments (60) | Post your comment

Tags: Android, iOS, Touch UI

The analysts from comScore have just published their report on the US smartphone market and it tells a rather different story from the one from the Nielsen numbers published last week. According to comScore Android has not only passed the 50% market share mark already, but it's also still the biggest gainer in the smartphone race.

According to the new report, the Google OS powers 50.1% of all smartphones in the US, with iOS running on 30.2% of them. That's a ways off the 48% vs 32% breakdown that Nielsen reported, and we're frankly not sure who to believe here.

Top Smartphone Platforms
3 Month Avg. Ending Feb. 2012 vs. 3 Month Avg. Ending Nov. 2011
Total U.S. Smartphone Subscribers Ages 13+
  Share (%) of Smartphone Subscribers
Nov-11 Feb-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 46.9% 50.1% 3.2
Apple 28.7% 30.2% 1.5
RIM 16.6% 13.4% -3.2
Microsoft 5.2% 3.9% -1.3
Symbian 1.5% 1.5% 0.0

And things get even more confusing when you look at the recent acquirers numbers. Nielsen said that iOS has almost caught up with Android over the past three months (getting a 43% share to the 48% of the green droids), while comScore now says that the Google OS is the fastest growing platform gaining 3.2 percent points in the past three months alone. Apple's iOS on the other hand has a reported growth of 1.5 percent points.

Top Mobile OEMs
3 Month Avg. Ending Feb. 2012 vs. 3 Month Avg. Ending Nov. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Share (%) of Mobile Subscribers
Nov-11 Feb-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.6% 25.6% 0.0
LG 20.5% 19.4% -1.1
Apple 11.2% 13.5% 2.3
Motorola 13.7% 12.8% -0.9
HTC 5.9% 6.3% 0.4

One thing the two tech analysis companies are unanimous in is their claims that RIM's BlackBerry and the Microsoft's Windows Phone platforms are doing pretty badly (although again there're some differences in the exact numbers quoted), losing market share with each passing month. If they don't pick up their game soon, the smartphone race might soon turn into a dual.




Android share surpasses 50% in the US, comScore reports - reader comments

  • Anonymous

WP has not proven anything until now. Worse, its predecessor WM was utter failure. All this talk about WP is better, smoother, etc. anyone can say--even samsung, apple, blackberry will say it. Facts: iOS has loyal users and so does android. These peo...

  • Reply
  • 2012-04-06 11:10
  • v0qu
  • Verbal_Criminal

yep..WP is more efficient, that is because of it's hardware limitations. If android is a possible malware magnet, i'm sure google knows how to contain it otherwise, they won't take the risk. WP likes to stay within it's sphere of capa...

  • Reply
  • 2012-04-06 03:24
  • 9Lax
  • theaffidavit

That is the main problem with android. OEMs are very bad at service and support and release new phone every 3-4 months , finally they dont keep phone uptodate

  • Reply
  • 2012-04-06 03:23
  • v{Ue