The more it changes, the harder it becomes to see the difference. And you know, it's not about Apple and the iPhone at all. It's where the industry has been heading for a while now. In the race for screen size and processing power, the major makers' flagships are like pro athletes finishing within milliseconds of each other. To get an extra edge, manufacturers will go in lots of directions - such as water proofing, bigger and sharper selfies, wireless charging, curved or borderless screens, whatnot.
A certain type of players would rather lose than be in a crowd of winners. Others don't even play games they can't win. We guess we all know where Apple stands on this.
With a single iPhone a year - two as of late - Apple is the kid that skips classes but aces the tests. The wild card player that goes on to win the tournament. The team that doesn't play qualifiers but goes to the world cup.
Wouldn't we all do less and make more? There goes the iPhone 6S, off to a familiar start. The same on the outside but trying to pose as the most important iPhone since the first one ever released.
The new iPhone, being an S model, naturally comes with more power under the hood, but also brings the long awaited camera upgrade. The main camera now uses a 12MP sensor capable of 4K video recording as well as 1080p at 120fps, there is a brand new 5MP selfie camera too. And, it's the same screen size and resolution but we think it's exactly what Apple meant with "the only thing that's changed is everything".
The first iPhone heralded the arrival of capacitive displays and multi-touch technology. The iPhone 6S is the first to have 3D touch - a screen technology that recognizes different levels of pressure for an extra dimension of interaction with a device.
A late tribute perhaps to resistive screens, which Apple itself sent to their doom. Not a particularly scientific statement although resistive technology did rely on actual pressure to work. Good enough for anyone with a penchant for the dramatic.
But if we are to stick to the facts, the iPhone 6s isn't the company's first device with a pressure-aware display, the Apple Watch is. Plus, phones like the Huawei Mate S and the ZTE Axon mini do deserve at least a mention as well. Anyway, this only highlights the difference between Apple and the rest. Cupertino has the habit - and in all fairness, the capability - to pick a niche technology and make it mainstream.
So, the pressure aware display and improved imaging are the big news about the iPhone 6S. We've pretty much come to take the next OS and chipset version for granted.
Sure, we all know better than to expect a memory card slot and access to the battery, but we just can't agree with Apple's decision to stick with the 16GB option as base instead of 32GB, which is actually not offered at all. 4K videos and the live photos (with sound) will clearly need more space than before. Not only that but Apple is actually charging slightly more in Europe for the base version of its latest iPhone.
And we can put it down as a typical Apple quirk that they snubbed things like water resistance and wireless charging but somehow couldn't resist the selfie thing. Oh well, there'll be more of those as we go. Our 64GB iPhone 6s is popping out of the box right after the jump.