Apple has posted its financial report for Q4 of 2013 (thatís the quarter ending in September as the company has a shifter fiscal year). The company managed to exceed its own guidance of $34-37 billion in revenue, scoring $37.5 billion in total sales. Net profit stood at $7.5 billion. The numbers donít compare particularly favorably to the same period of last year when Apple profited $8.2 billion on $36 billion of revenue.
The iPhone sales reached 33.8 million units, which is a notable improvement over the 26.9 million shipped in Q4 of 2012. iPad sales remained flat Ė 14.1 million versus 14 million last year, while Macs declined to 4.6 million (from 4.9 million).
The Apple iPhone 5s and Apple iPhone 5c have obviously enjoyed quite warm market reception and aided by the widest ever initial release this year have helped the company smartphone sales grow by nearly 26%. And with tablet and computer sales failing to impress, the two smartphones become more and more important for the Cupertino giant. Balance might shift in the holiday quarter when the new iPad Air and the Retina-packing iPad mini hit the shelves, though.
Going into the final quarter of 2013, Apple expects to see a revenue of $55 billion to $58 billion. Thatís higher than the $54.5 posted in the final three months of 2012, but given the contracting margins, chances are Apple wonít be able to beat its $13.1 billion profit record.
Wall Street initial reaction wasn't particularly favorably to the figures posted and the Apple stock was sent 3% down. It quickly bounced back though and now it's slightly higher than it was at closing time.
I admit it ,your correct ! competition is the most important factor in driving a company to take the extra step ,work harder and improve ,the last 2 years have not been the greatest in terms of product innovation by apple's own standards which in al...
"Apple continues to lose market share because their phone design is outdated and overpriced" Rightt.... Apple losing marketshare because 20 OEMS releasing android phones. "Apple predicts it will ship 53 million iPhones in Q4...
The most important thing to consider: without competition between manufacturers, we would all still be using Motorola DynaTAC's.