This QWERTY messenger is compact and to the point, with clean and grown up design. The Curve 9360 is sure it can deliver, its confidence unshaken by unknowns and uncertainties. RIM must've enjoyed the safety and comfort of doing what they're best at.
The new Bold flagship and the next Torch generation did the Curve 9360 a favor by taking the pressure of high expectations off it. All it needs to do is focus on the important stuff: giving business users and heavy texters the quality service they deserve. And by the way, it should be the best Curve experience they ever had.
The higher-res screen, robust processor and the new BlackBerry OS 7.0 with NFC support propel the 9360 into an entirely different dimension. Well out of reach for the Curve as we knew it - stuck at QVGA screens and 2 or 3 MP cameras. In fact, it's an option that Bold 9700 and 9780 users would do well to consider. Blasphemy - upgrading from a Bold to a Curve! Well, no more. Just take a closer look at the specs.
With the Bold stepping across into touchscreen, the Curve has new found space for growth. And the popular line of BlackBerries didn't hesitate to seize the opportunity. The Curve 9360 is a robust upgrade of its predecessor and a huge step forward for the entire lineup.
Respectful of rank and tradition, but not constrained by them, the new Curve 9360 is unafraid to push into new territories. And it doesn't need to push too hard to impress a new crowd. There will be plenty of returning customers to attend to. The Curve 9360 does well to make them feel at home.
This is in small part due to the design and feel of the handset, which we're about to explore. Interested? See you right after the break.