comScore reports on market and OS marketshare in the US for Q2

05 August, 2011 | Comments (65) | Post your comment

comScore released their report on the mobile phone market in the US for the second quarter of this year. They found that Android is pulling ahead of iOS and that those are the only two OSes that didnít lose market share.

Samsung is solidifying its place as the top phone maker in the US (note: counting both feature phones and smartphones) with 25.3%, up 0.8% compared to the previous quarter. Apple overtook RIM in Q2 and now sits in 4th place. Apple also grew the most quarter-on-quarter (QoQ), a full percent, reaching 8.9% of market share.

Top Mobile OEMs
3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Mar-11 Jun-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 24.5% 25.3% 0.8
LG 20.9% 21.3% 0.4
Motorola 15.8% 14.5% -1.3
Apple 7.9% 8.9% 1.0
RIM 8.4% 7.9% -0.5

Not surprisingly, iOS overtook BlackBerry OS and seized second place in US OS popularity with 26.6%. Android, however, it's well ahead with 40.1%, widening the gap between it and iOS. Meanwhile, Microsoft's presence in mobile phones continued to decline and Symbian is on its last two percent.

The smartphone market in the US grew 8% QoQ. The top three OSes (Android, iOS, BB OS) control a hair over 90% of the US smartphone market share, leaving very little room for Windows or Symbian.

Top Smartphone Platforms
3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Mar-11 Jun-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 34.7% 40.1% 5.4
Apple 25.5% 26.6% 1.1
RIM 27.1% 23.4% -3.7
Microsoft 7.5% 5.8% -1.7
Symbian 2.3% 2.0% -0.3

As far as what Americans do with their phones, all the major categories saw an increase. By far, the most popular activity is texting, followed by browsing and using apps, which nearly tied for second place.

Mobile Content Usage
3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Mar-11 Jun-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 68.6% 69.6% 1.0
Used browser 38.6% 40.1% 1.5
Used downloaded apps 37.3% 39.5% 2.2
Accessed social networking site or blog 27.3% 29.1% 1.8
Played Games 25.7% 26.9% 1.2
Listened to music on mobile phone 17.9% 19.0% 1.1

Source


 

 

comScore reports on market and OS marketshare in the US for Q2 - reader comments

  • jassi

samsung is best mobile compney in the world

  • Reply
  • 2011-08-07 21:44
  • YQQY
  • wreck

That would remain a dream buddy. Nokia mi8 go with n9. But the microsoft deal 'ass kicking? It would be nokias ass. And the s40 touch? I dont think people want to buy a no multitasking os just for touch. Nokia will bounce back if th...

  • Reply
  • 2011-08-07 06:31
  • s8cT
  • Sun Down

+1

  • Reply
  • 2011-08-07 03:30
  • PF5p