Just a day after there were reports that Google is planning to offer wireless service in the United States, Bloomberg Businessweek is reporting that that the Mountain View company has reached an agreement with Sprint, under which it will operate as a mobile virtual network operator (MVNO) - paying for capacity on the carrier’s network and then selling the service to its own customers.
The deal is said to be facilitated by Masayoshi Son, the president of SoftBank, which bought Sprint in 2013, and the report notes that the search giant may start its service as soon as this year.
Although it isn’t yet clear why exactly Google is stepping into the wireless business, the report speculates that the move could enable the company to sell mobile ads to an even larger audience.Via
T-Mobile wouldve been a better fit, this is ridiculous to choose sprint but it would be less expensive for customers
Hopefully they increase Sprint's coverage and surpass the others. Would be good to see the other big players rattled within the industry. But for now, Sprint is not an option for me in NYC. AT&T coverage rules here.
Cheaper to start off with them than Verizon or AT&T, simple.