HTC expects 30% decrease in revenue in Q3
There was some disagreement between analysts of how HTC will perform in Q3 – Wall Street was looking at flat growth quarter on quarter, while Australian firm Macquarie Securities predicted a 15-20% drop in sales due to lower HTC One demand (HTC's main money maker).
It turns out Macquarie was closer to the mark but even its expectations weren't quite right – HTC has come out with a statement that revenues in Q3 will be as much as 30% lower than Q2.
Q2 started off good for HTC, but a tough third month lead to a decrease in revenues compared to the previous year's quarter - $4.1 billion in Q2 2012, $2.36 billion in Q2 2013. Now HTC is expecting $1.7-2 billion in Q3 2013. The revenues in Q3 2012 were $2.35 billion, the average of 22 analysts' predictions for Q3 this year was $2.53 billion.
HTC says it expects "fierce" competition in the high-end market (where the HTC One is) and the mid-range market (where the new HTC One mini is), which will hurt the company's sales. The profit margins will be slim too.
The company said in its statement:
"Our overall gross margin has been impacted by a relatively higher cost structure, lack of economy of scale and certain provisions needed to facilitate the clearance of aging products."
No need of external sd card or removable batteries ...32gb s enuf...and fr d sake of batteries ,,,u nw av external portable battery bar and even charging case...its Bitch old style changing batteries... All Htc needs to do to increase its sales is ...
- 2013-08-28 05:34
What else can you expect when you stop giving support to your models in less than a year! They really need to think hard and not drive customers away to other manufacturers. Very disappointing from them.
- 2013-08-16 23:40
- HTC One X 32GB
Today we turn to Sony? http://www.gsmarena.com/sony_turns_small_profit_ in_q1_with_thanks_to_android_sales-news-6500.php
- 2013-08-01 15:16