It has long been thought that wearing a certain color says something about you, but Phones 4u UK wasn’t satisfied with old wives' tales. Instead the retailer dug pretty deep and found that red, for example, "is the color of those who live life to the fullest. Tenacious and determined, a red mobile phone symbolizes strength, health and passion. It is usually chosen by people with an open and uncomplicated nature".
The retailer liked red so much, it secured exclusivity on the Glamor red versions of the HTC One (available now from £33) and the HTC One mini. The One mini in red will be available next month in brick and mortar stores as well as online.
The Black version of the HTC One mini is also listed as coming soon, but you can actually just hit the Go button and buy one. Both black and silver versions start at £26 a month, the red one will most likely be priced the same (there's no official word on that yet).
By the way, there's another exclusive color option in the UK – both One and One mini are available in blue from Carphone Warehouse.