IDC: Samsung and Apple on top of connected devices market

11 December, 2012 | Comments (51) | Post your comment

Tags: Samsung, Apple, Lenovo, HP, Sony

Analysts at IDC took a look at the connected device market - a category that encompasses computers, tablets and smartphones - and found that the phone and tablet market has a strong influence on the performance of individual companies and will only get stronger.

In the third quarter of this year Samsung was on top with a 21.8% market share (based on shipments), Apple took second place with 15.1%. Lenovo slid into third place away from HP, even though the shares of both companies declined.

Top 5 Smart Connected Device Vendors, Shipments, and Market Share, Q3 2012 (shipments in millions)

Vendor

3Q12 Unit Shipments

3Q12 Market Share

3Q11 Unit Shipments

3Q11 Market Share

3Q12/3Q11 Growth

Samsung

66.1

21.8%

33.5

14.0%

97.5%

Apple

45.8

15.1%

33.1

13.9%

38.3%

Lenovo

21.1

7.0%

13.2

5.5%

60.0%

HP

14.0

4.6%

17.6

7.4%

-20.5%

Sony

11.0

3.6%

8.7

3.7%

25.4%

Other

145.6

48.0%

132.7

55.6%

9.7%

Total

303.6

100.0%

238.9

100.0%

27.1%



As a whole, the connected devices market grew 27.1% compared to last year's third quarter and expectations for the holiday season are that the market will grow both year on year and quarter on quarter. Smartphones and tablets will be the major factor in Q4 growth (39.5% and 55.8% YoY respectively), while computers will decline a bit.

Chart: Worldwide Smart Connected Devices Market Forecast Unit Shipments (Millions), 3Q 2012Description: The data in this chart comes from the following IDC Trackers: WW Quarterly PC Tracker, WW Quarterly Tablet Tracker, and WW Quarterly Mobile Phone Tracker. PC data includes Desktop PCs and Portable PCs. Tablet data does not include eReaders. Mobile Phone Data does not include Feature Phones. For further information contact Kathy Nagamine at knagamine@idc.com.Tags: Smart, Connected, Devices, Q3, 2012, 3Q, PC, Tablet, Smartphone, IDC, Apple, Samsung, Galaxy, Nexus, Mobile, Phone, notebook, tracker,phone, market, size, share, forecast, predict, shipment, laptopAuthor: IDCcharts powered by iCharts


Shipping millions of units is great, but getting billions of dollars in return is even better. Apple is the leader in this regard, making $34.1 billion in Q3 this year, which makes for an Average Selling Price (ASP) of its devices across the three markets of $744. For comparison, Samsung's ASP is $434, though it ships 20 million more units than Apple.

IDC also looked to the future and its analysts estimate that market for computers hill be cut in half by 2016, while tablets will nearly double (but won't have overtaken traditional computers by 2016). Smartphones will have the lion's share of the market.

Smart Connected Device Market by Product Category, Shipments, Market Share, 2012-1016 (shipments in millions)

Product Category

2016 Unit Shipments

2016 Market Share

2012 Unit Shipments

2012 Market Share

2016/2012 Growth

Desktop PC

151.0

7.2%

149.2

12.5%

1.2%

Portable PC

268.8

12.8%

205.1

17.2%

31.1%

Smartphone

1405.3

66.7%

717.5

60.1%

95.9%

Tablet

282.7

13.4%

122.3

10.2%

131.2%

Total

2107.8

100.0%

1194.0

100.0%

76.5%



Keep in mind that predictions for this far ahead in the future are usually not too accurate.

Source


 

 

IDC: Samsung and Apple on top of connected devices market - reader comments

  • kamal sony

Sony Top 2015

  • Reply
  • 2012-12-13 16:49
  • t}L$
  • Khan

dude Sony is coming...

  • Reply
  • 2012-12-12 16:26
  • PxkK
  • gerard21

its true dude. sony just started. and i can see bright future for sony. they will be on top with samsung and apple.

  • Reply
  • 2012-12-12 08:52
  • PRWU