It was handsets like the original Chocolate that put LG on the map. But simply playing with the big boys was never going to be enough. It takes creativity to outsmart and outdo some formidable rivals. LG never shied away from experimenting and have been repaid more often than not. There’s Black Label and Prada, some great cameraphones and a host of capable touchscreen devices to prove it.
But that was then. The New Chocolate is new and it means it. The “Black Label” simply sticks on the BL40 but this phone seems to hold a higher purpose. It’s not merely the next of the Chocolates – it’s in touch with its times. And it does great justice to a portfolio where Viewty Smart talks to Renoir and Crystal walks with the Arena.
The LG BL40, the New Chocolate, is thin, classy and sexy but the one word that does it justice is unique. You really won’t find another phone like it out there, and only a few others have the same kind of impact.
You won’t see a designer or watchmaker’s signature on the BL40 but it definitely looks like an exquisite work of art. However, neither its price tag nor its feature set will let you think of it that way. We don’t mean it’s cheap or even affordable to many, but its all round skill puts most of the boutique handsets to shame. There are only few things the New Chocolate can’t do.
Unlike some other fashionable handsets out there, the LG BL40 New Chocolate beauty is not just skin deep. This stunning looker has all the hardware a modern high-end gadget should have. And though technically not a smartphone, the New Chocolate’s S-class user interface offers convenient multitasking and is polished to match the sleek exterior.
The LG BL40 New Chocolate comes with a brilliant 16M-color capacitive touchscreen enabled for multi-touch input. It also sports TV-out, Dolby mobile, FM transmitter and DixX/XviD support out of the box. All this sounds a promise for an unmatched multimedia experience. The New Chocolate display has the 21:9 aspect ratio of cinema screens.
And we are just touching the surface of the spec sheet. Next up are the 5 megapixel autofocus camera and the full range of connectivity options, followed by the useful task manager. So, it's got the looks and it's got the brains. Will its extravagance bring it to the top or make it a flop?
Before we delve into the colorful S-Class UI of the LG BL40 New Chocolate and start revealing its features, we’ll spin it for you and share our impressions of the design and ergonomics. Prepare for the jump!