As the first smartphone developed entirely after Google's purchase of Motorola, the Moto X arrives under the spotlight carrying great expectations. The smartphone is Motorola's first multi-carrier, high-profile launch in the United States since the days when the RAZR was still a flip phone. More recently, the company's devices have mostly been Verizon exclusives in North America, but we are glad that's not the case with its latest flagship.
With the Moto X, Motorola has taken a rather unorthodox approach towards designing a top-shelf Android smartphone. Instead of focusing solely on putting together the most powerful hardware available on the market, Motorola's engineers have put more emphasis on ergonomics and software goodies. To top things off, the Motorola Moto X will be built in the United States with an unprecedented set of appearance customization options.
Here go the key features of the Motorola Moto X and its turn offs.
Only a quick look at the spec sheet of the Motorola Moto X is enough to tell us that the handset is not the typical Android flagship. Based on hardware specs alone, the smartphone fits the shoes of today's lower mid-range Android offerings better.
Curiously, we can't help but see great similarity between Motorola's unusual approach towards the design of the Moto X and the philosophy used so successfully by Apple with the iPhone. The Moto X puts powerful hardware second, and focuses on ergonomic and user experience (the voice control operation) instead. It's certainly a gamble, but it's one that might pay off nicely.
The one Moto X feature which its manufacturer is boasting about the most is Moto Maker. It offers you the option to design your own Moto X by choosing from hundreds of combinations and you also get to tune your boot animation and wallpaper before you have even received the smartphone. It is a clear sign that innovation hasn't dried up at Motorola, but we are yet to see how well it will be received by the market.
As always, we'll kick the review off with an unboxing, followed by a design and build quality inspection.
Editorial: You might notice that this review is shorter than usual and doesn't include some of our proprietary tests. The reason is it has been prepared and written far away from our home office and test lab. Still, we think we've captured the essence of the device in the same precise, informative and detailed way that's become our trademark. Enjoy the good read!