I expect they know what they re doing...
Reducing operating costs from unprofitable markets for them, and turning focus to more profitable ones....
X series is a good ground to build a new brand recognition and differentiate Xperia from others as a premium brand, on their respectable more solid markets...
In my country Sony Mobile is doing very good, 3rd most sold OEM after apple and samsung.
Keep it up!
The only reason they lost market from last year because they are pricing mid rangers at which others are providing flagship like the m5 last year and xperia x series this year,
I dont know whtat they are thinking,they increasing price insanly without improving the quality,some say they have to pay for RnD thats why they price high but as we know the problems like self cracking screen on z series slow camera and also heating camera,they should first of all close there RnD department and save money and reduce the price,because other new company are making frofit pricing 3x or 4x less price atlest they can reduce it to 1/2 price they dont need to exit any market tgey can still have huge fans who love there design irrispective of there performence😛
Thanks a lot, you fraud company.
Who steals customer's phones in the name of in warranty service and never returns...
Anonymous, 01 Jul 2016You are as delusional as Sony, I like android but ios caters to a large majority. It threw Xpe... moreYou might want to research the comparison between Android and IOS's market shares! Android is essentially around close to 80% of the market share!
PLEASE move away from indonesia too since your customer service is very pathetic. I"m so sorry for your loss since you never learn about customer satisfaction!!! Fyi your custimer service currwntly held by TAM whom handles Blackberry too LOL
Sony needs to go away directly from us after the dreadful xperia series of phones everything has been downward spiral but you cannot beat when it comes to camera phones
Sony failure to price their phones competitively is the main reason they continue to lose market share and not because the market is slowing down. The X and X performance are two reason Sony will continue to de focus more market until Japan will be the only place one can buy a Sony phone.
their overpriced products with HUGE bezels and programmed obsolence (heavy fragile glass all over) will hardly be missed. I did not forget that Sony used lower-grade screens in some markets (not the IPS ones) in some models.
I really want from SONY to come back in India.I like Xperia smart phones alot.U just need to make mid range phone also for India and you will see a big profit..
jerryscar, 01 Jul 2016sony is loosing consumers... and will lost more in Brazil, China, Indonesia and India...It's called the Low end markets, flooded with cheap devices under $100 US.
They do more harm to environment with all the resources in mfg products.
NokiaForeverFan, 01 Jul 2016Very Good Decision,smart and tech-savvy people will never buy a Shitty phone with shitty pri... more Im not a betting but I place my bets on Sony marketing research findings, versus some foolish uninformed comments likes yours!
Very Good Decision,smart and tech-savvy people will never buy a Shitty phone with shitty price..And Shifting away from India,China And US means Sony's on the way to become Blackberry..Good Bye Sony..
MaxPayne123, 01 Jul 2016Don't move away from the market. Instead , reevaluate your strategy. Offer 250+ $ phones only ... moreSeriously. I used to buy their flagships solely due to continued ANT+ support. Its a feature that costs nothing to implement and is a free, open standard for communication with fitness devices. With the X series they've stopped that too. I have no reason to buy from Sony anymore.
Anonymous, 01 Jul 2016Can't afford? Lol. I can buy two iPhone 6S plus at once. Hang? Lag? Hey this isn't Samsung. So... moreCan buy does mean you have one, I would suggest get at least one iphone even three years old iphone 5s will do, and use it as primary and then comment on this.