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Sony Ericsson to invest £4M in new XPERIA line ad campaign

24 March, 2011 | Read the news | Post your comment
Sony Ericsson to invest £4M in new XPERIA line ad campaign  - read the full textIt's no secret that the future of Sony Ericsson as a company is hugely dependent on the success of their XPERIA smartphone lineup. So it's no wonder that company is throwing so much effort in their ad campaigns, especially the Play one. We now got word that Sony Ericsson is about to...

 

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Very disappointed with SE for using customers as their guinea pigs in their X10 Android debut. No more SE for me. They only care for new customers and not existing ones, otherwise they would have pushed out Froyo for X10 rather than make excuses. Giving us vanilla UI is better than that Timescape crap. The last great SE phone was surely the K750i. Bye SE.

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  • 2011-03-25 03:33
  • 25IB

> In reply to bummy @ 2011-03-25 03:08 from 9xEg - click to readMaybe SE will license it? A dual-core, dual- channel LG Optimus Play3D or a Samsung Galaxy S-Play will be nice. =D

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  • 2011-03-25 03:18
  • q{6L

"Playstation Certified"

I'm assuming they're hinting that there will be more than one device with this certification. Either future generations of Xperia Play, or from other manufacturers like Samsung...

Or another reason that they use this is because Sony and Sony-Ericsson are still separate companies. The Playstation branding team probably have strong standards of what is worthy of their branding.

"iPod Certified" is not a fair comparison...

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  • 2011-03-25 03:08
  • 9xEg

SE need to focus on other OS than google.. SE make good hardware but realy useless on os side.. take them light years to update anything..

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  • 2011-03-25 03:05
  • vxNQ

who needs dual core phone when you are satisfy with the speed of 1GHz. dual core is just a gimmick for now...no apps FOR NOW needs a powerful core....plus we eexpect a good pricing for tis phone

SE pls. make it a good pricing on it or else....BYE BYE agen!!!
hahaha

SE forever

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  • 2011-03-25 02:31
  • v0qu

Had an x19
Bottom line ..
#fail

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  • 2011-03-25 02:26
  • fnLD

I owned a sony e SATIO i will never forgive them for that im staying away iphone 4 suits me fine no problems.

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  • 2011-03-25 02:05
  • nx$B

why dont they star by fixing my x10 that is still under warranty and they are refusing to fix it

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  • 2011-03-25 01:28
  • Rbqx

the CPU, GPU, and gingerbread are all lame!
X-play is unfinished product of Android. even if it got dual core cpu, gingerbread doesn't have the ability.
so, if you want to be a pioneer and don't mind throwing bucks from your pocket, then It's your call!

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  • 2011-03-25 00:36
  • U}}x

well the 4 phones looks like are gonna kick ass but the specs are kinda old the new phone are gonna be loaded with dual core processors something that SE should have done in the fist place, im kinda sad because im a SE user ONLY and looking phones like the galaxy s 2 or the htc 3d that have really goods specs makes me sad but still im going for the ARC the phone look great and specs are ok but still SE should improve next tiem for real, i heard something like there is gonna be a new lineup of phones by the end of the year, hope those ones come FULLY loaded. Chears

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  • 2011-03-25 00:09
  • R9q@

Please can people stop crying about the X10 Fiasco! The reason the updates took so long was because of the implementations of the Timescape/mediascape UI on top of Android. and remember also that the X10 came loaded with 1.6 and WAS updated to 2.1.
I once bought a car without a CD Player, I didn't throw a hissy fit and spit my dummy out when the manufacturer started supplying CD Players - its the same thing. if every phone was infinatly updatable then no-one would buy new phones would they?
Here is a summary of the differences between Android 2.1 and 2.3:

Summary:

1. Gingerbread has system-wide copy/paste functionalities while Éclair does not
2. Gingerbread has a download manager while Éclair does not
3. Gingerbread has NFC support while Éclair does not
4. Gingerbread has Flash 10 support while Éclair does not
5. Gingerbread has WiFi tethering while Éclair does not
6. Gingerbread is more optimized than Éclair

These are not bdeal breakers. and for Front facing cameras?! who are you kidding? Feature Phones like the V630 / K800i / K850i had them and no-one ever used them.

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  • 2011-03-25 00:03
  • m5Y2

Can't wait. Have Pre-Ordered my Xperia Arc from buymobilephones.net.
Orange Dolphin 24Month Contract gives me 300Mins, Unltd Txt, 500Mb Data per month. Costs £25/Month and I don't pay a penny for the phone :)

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  • 2011-03-24 23:52
  • m5Y2

I think they should spend the £4,000,000 by giving away the phones and having competitions. But better than that making the phone AFFORDABLE!!! C'mon the device is aimed at teenagers, and who can afford a £35 contract with no jobs and tough times!!!!!!!!!!!!

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  • 2011-03-24 23:43
  • HCH}

Arc is one amazing phone/ I have been using it for the second duy! I think I am going to buy! I like the big screen but at the same time it feels so good in hand!

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  • 2011-03-24 23:33
  • mtrQ

Does this include xperia x10? Dont tell me theyre neglecting x10 users!

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  • 2011-03-24 23:28
  • qWD@

> In reply to D79_ @ 2011-03-24 21:52 from n5Pn - click to readit's all about the potential though. in a few months time there will be intense apps for dual-core phones. then what? the arc is useless

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  • 2011-03-24 23:25
  • nxwR

i just have a bad fealing again abouth SE putting almost whole its future on a phone or two. like 2 or 3 years ago when they put their future on x1 and satio. as i see it its been only way down since x1 (in my eyes the last good high-end SE).

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  • 2011-03-24 23:18
  • pu0s

Dear poor SE it's much better to take these money 4M and give some more cool specs to your phones

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  • 2011-03-24 22:58
  • JEbF

Kristen Schaal doing the Xperia Play ads is a blast!

"Now let's blow some shit up!"

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  • 2011-03-24 21:57
  • t7KM

You are correct. It is better to invest in ads than in your own developers and give better support to old X10 products. Good luck

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  • 2011-03-24 21:52
  • 3q5b

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