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Sony Ericsson to invest £4M in new XPERIA line ad campaign

24 March, 2011 | Read the news | Post your comment
Sony Ericsson to invest £4M in new XPERIA line ad campaign - read the full textIt's no secret that the future of Sony Ericsson as a company is hugely dependent on the success of their XPERIA smartphone lineup. So it's no wonder that company is throwing so much effort in their ad campaigns, especially the Play one. We now got word that Sony Ericsson is about to...

 

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Not being funny but Sony Computer Entertainment and Sony Ericsson are two completely different parts of the company. If the Xperia Play turned out to be terrible there is no way PlayStation would lend their name to it, the fact that they have at least shows that more than one Sony department has faith in the phone.

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  • 2011-03-24 18:16
  • mgcL

SE Play is the most excellent phone of all time, among all gsm phones, including apple, nokia, and all the others

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  • 2011-03-24 17:58
  • 3nL1

that will only make these phones more expensive! Considering the play is targeted to a much younger market than the other two

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  • 2011-03-24 17:56
  • v0q8

keep it up SE...

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  • 2011-03-24 17:54
  • fjeZ
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