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UBS study shows 89% of iPhone owners plan to buy Apple again

23 September, 2011 | Read the news | Post your comment
UBS study shows 89% of iPhone owners plan to buy Apple again - read the full textThe holiday season is coming and people are starting to think what they can replace their aging phone with. Analysts at UBS did a survey, which revealed interesting stats about retention rates - that is how many people plan to stick with the same maker for their new phone. Unsurprisingly, Apple...


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> In reply to Anonymous @ 2011-09-23 18:51 from TCv% - click to readHi,I'm from Guelph Ontario and I like the Iphone 4s

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  • 2011-10-07 06:47
  • 0HGT

Bought a Macbook Pro this spring. Some Snow Leopard bugs were very serious for me (samba is crap) so I "upgraded" to Lion. Bad move; much more buggy, crashing all the time... For that price I expected stability, they have a known hardware base, right?
Not buying any Apple products again. I'm happy with Android phone, too.

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  • 2011-10-04 10:06
  • pdfk

Well the problem with Apple is once you use their products you've sold your soul. You are tied to the system via I-tunes and anyhting else you have. LEave the platform you lose anything you've invested in - albums, music etc. And any accessory is useless with anything but apple.

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  • 2011-09-27 07:45
  • m63t

I for one am bursting with excitement waiting for the next iPhone launch. I am also glad that I have not limited myself to any particular brand and then forced to fight strangers, when even the companies have not asked me too.

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  • 2011-09-26 20:31
  • 3Ybw

> In reply to brasi_db @ 2011-09-26 09:27 from IaHj - click to readLeaving Apple is simple enough... Transferring data is very easy... iTunes ties into microsoft outlook or addresses (or contacts on mac), and you just point the new phone software to the same place (samsung kies for example)... Apple have made a universal which is easy to use... They have also made it good looking and have the best marketing team in the whole business, its not surprise that Apple is top...

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  • 2011-09-26 17:19
  • M3s@

there is no chance of me changing from my iphones.can't wait for 4s/5/wat eva it is called

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  • 2011-09-26 15:33
  • 9I6w

> In reply to Sandy dan @ 2011-09-24 23:41 from nC7% - click to readuuuh yeah ok then, if you thinks samsung are so terrible then why did you buy one??? I sell galaxy s2's all the time and you must have had an especially bad experience because in terms of customer retention and ongoing faults they are our most reliable phone by quite a way, and before you call me an i hater i am an i phone 4 user (not for much longer) i just have one question: DID ANYONE HERE TAKE INTO ACCOUNT THE FACT THAT APPLE MAKE THEMSELVES DIFFICULT TO LEAVE?? Oh so you want to leave apple huh? well i hope you are prepared to loose ALL your information saved on your current handset!!!! This is a survey of how many people by the way?? I promise you if you make a handset that does its job and is an absolute pain to switch away from you will keep alot of customers too!!!! Apple are definately smart with what they do but what they do is not even close to the best!!!

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  • 2011-09-26 09:27
  • IaHj

@RAVI... whats the big difference between iphone 3GS and iphone half.. sorry i mean thats making you thinkin of waitin for the next iphone Zero
just prove the proveless point rite here!

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  • 2011-09-26 09:04
  • srB1

my all dear frnd evry 1 has a different comments for different device apple always think high i phone is i phone nothing is compare about that ....... dont go to specification think about power, operating system , world most advance operating system is coming ios 5 ............. apple

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  • 2011-09-25 23:03
  • 44%B

> In reply to silvercat13 @ 2011-09-25 15:01 from 3CPP - click to readThat doesnt make any sense, if they dont like it why they buy next one too?

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  • 2011-09-25 20:14
  • p77u

I have iphone 4 and i m going to buy a iphone 5 as soon as possible when it launch...

Iphone is the best phone because it has the ios operating system which is far far better than android...

there is an single apple iphone against many android phone but still apple is the best

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  • 2011-09-25 19:53
  • t}AK

> In reply to Duel @ 2011-09-25 14:06 from p77t - click to readur right dear...

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  • 2011-09-25 19:25
  • 7tDw

I own an iPhone 4 :) I've been using it since apple began to sell it :) It has ups and downs but I will never change it for anything else... I've tried Glaxy s 2, yes it has better hardware... but the software is awful... especially the youtube player... :) Can't wait for next gen iPhone, gonna get that and gift this phone to my brother :)

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  • 2011-09-25 15:04
  • 04Pv

People who bought an iPhone have spent a lot of money on it. They would feel stupid saying that they bought the wrong phone...

This is the reason why the results are so biased.

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  • 2011-09-25 15:01
  • 3CPP

> In reply to harlekkin @ 2011-09-25 11:10 from HX5k - click to read"Where did you get the idea that Apple "dominates" in the US? Android is far more popular there."

Android IS NOT company like htc, samsung or nokia etc!!!

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  • 2011-09-25 14:06
  • p77t

The problem is when comparing OSs or phone models. Android is definitely the majority OS. As a phone model, iPhone sales are much stronger than any other single model.

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  • 2011-09-25 12:23
  • 3Ybw

> In reply to Anonymous @ 2011-09-24 18:05 from PvyX - click to readWhere did you get the idea that Apple "dominates" in the US? Android is far more popular there.
As for other parts of the world, Apple is far from dominating (like Europe).
Australia however has one of the highest iPhone penetrations in the world, and we are one of the leading countries when it comes to Mobile usage.
In Australia, people love using iPhone because most services have been optimised for it. It's not just about the phone, but where you can apply it.

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  • 2011-09-25 11:10
  • HX5k

> In reply to knm @ 2011-09-25 04:19 from utHp - click to readI don't have any of these problems you are mentioning, perhaps it is "user error"?

My network (Vodafone) is crap, so 3G is often very slow, but that's not an iPhone problem.
My reception and call quality are as good as with any phone, and I've had SHARPs, Nokias, etc.
Usability on an iPhone and general customer experience is fantastic, and as the survey showed, that's why people continue to buy an iPhone.

Is it a trendy phone to own, and somewhat of a status symbol? I wouldn't call it "status", but definitely trendy.

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  • 2011-09-25 11:05
  • HX5k

> In reply to Anonymous @ 2011-09-24 01:47 from vxt3 - click to readYour comment is 200% the truth, which is the reality!!

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  • 2011-09-25 06:59
  • TCv%

> In reply to knm @ 2011-09-25 05:14 from utHp - click to readFake reviews??? Supposing the results of the survey was other way round, would you have said the same thing??? I guess not!!! As for true feedbacks, noone's stopped you from doing so... But the problem is you dont and just criticise iPhones and its users... Is that a true feedback???

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  • 2011-09-25 05:27
  • mcja

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