Well, I think this is okay. Hands down, Sony produces quality products and great innovation. Now that they have the full control on the switch, customers can now expect more unique handset, (well, sony ericsson ever since had been unique with the designs/features)
Asia will be ruling the mobile phone industry.
HTC - Taiwan
Samsung and LG - Korea
now.. move, and give way..
SONY of Japan, is now here! Lets see how will they shake the Market!
The biggest grip with sony has always been that they are slightly behind on tech trends. They dont clain to have the highest clockspeed but ehir phone have always been quality and useful for a long life period. This buy will let sony be more like samsung/HTC (hopefully is just the good ways) as in the will get the new processors faster.
I think it's a good move by Sony... And although it's going to take rebranding and a huge marketing effort, I think the investment is really worth it if they pull it of right! Good luck SE...uh, I meant.. S...
Hilarious to read all the comments here. First of all, most things will remain the same, as it will still basically be the same people behind it, just a change of name at first.
Secondly, have people forgotten who Sony are? They are innovators themselves throughout history, giving us iconic products like the Walkman, and actually challenging Nintendo with the Playstation, Trinitron television.
I for one, am excited as to the possibilities. To me, I would be very interested to see if they leverage their gaming expertise in the new Xperia Play models, and also the experience they have got in the camera business into their smartphones.
MyName, 27 Oct 2011"...Sony is indeed taking full control of Sony Ericsson..." It means that there's n... moreI don't really think that they are dead either. They will continue to make some things you will see it.
Abz, 27 Oct 2011What did you say? Please check your sources.
Sony will buy Ericsson? NO.
Sony will buy t... more"...Sony is indeed taking full control of Sony Ericsson..."
It means that there's no mo Ericsson in SonyEricsson. Only Sony.
Sadly, Ericsson is dead from now on.
Memo, 27 Oct 2011Don't you understand? Sony is gonna BUY ericsson..ie full control of ericsson..i e ericsson te... moreWhat did you say? Please check your sources.
Sony will buy Ericsson? NO.
Sony will buy the SHARE of Ericsson in the Sony Ericsson joint venture.
Sony will NOT buy Ericsson itself.
The thing I always hated since Sony got ito play, is shiny plastic on the phones. Shiny plastic has been an ugly Sony's hangup for ever, and Samsung's also, and LG's too.
I'm glad really glad for this!! Sony finally roll up its sleeves and said lets show apple who really is the king the master of electronics. hope to see the playstation menu on a new phone.
Jusika, 27 Oct 2011Sony is much better in electronics than western companies. SONY is more reliable than motorol... moreF.Y.I., Ericsson's very first mobile
phone was designed in 1956. It
weighed 40 kilos and was
about the size of a suitcase.
When mounted in a car, it cost
almost as much as the car.
Because the entire network
for which it was designed
could not serve more than
about 100 subscribers, it could
hardly be called a best seller.
now tell me,.. can sony make a phone way back in that time? I dont think so...
take that in your note. so please, please... go to your room cry at loud..
Sony is nothing or better call it NOOB when it comes to mobile industry. Sony is stealing western phones innovation...
Anonymous, 27 Oct 2011This could either be very good or an Epic Failcorrect
RockyJ, 27 Oct 2011This could be a bigger problem for the Sony Ericsson fans because the prices of mobile phone w... moreit is already happen just look when the day xperia ARC come out, SE gave it the price as high as galaxy S2,
SE always sell their phone overpriced,always.
you can take a look at the first xperia x10 family too for examples.
i really like SE phone and love the design but when it come to price vs value, i think only SE fans willing to pay for that.
Waged, 27 Oct 2011An Epic Fail ... I'm Just Asking Why ? please give me an answer .... if you haven't notice economy is not so good right now.!
I think Ericsson should start back as an independent brand there phones were fantastic owned many of them, however you look at the phones Sony used to flog they were pure rubbish and far to expensive, this is a bad move imo for Sony but Ericsson could be the winners if they enter the telecommunication market again if not then R.I.P
agree, 27 Oct 2011yup, never liked the "ericsson" tag in it. sony sounds cool aloneya thats right but of-course they are not going to change company name
I'm not sure if this is good or not, wouldnt this mean they are going to have a bunch of useless integration with sony products and other stuff? not that I am not a fan of sony but yeah, I'd rather have a better phone funtionality.
So, i guess from now on it would be "Sony" again. Just hope their performance remains the same.
Memo, 27 Oct 2011Don't you understand? Sony is gonna BUY ericsson..ie full control of ericsson..i e ericsson te... moreAgree! Not only technology but also its employees (experience, skills, talents and intelligence). Well unless Sony fires them all and hire new Engineers which I doubt very impractical due to contracts and labor laws.