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Ads within Android apps found to consume 75% of the app's power

20 March, 2012 | Read the news | Post your comment
Ads within Android apps found to consume 75% of the app's power - read the full textA team of researchers from Purdue University and Microsoft have made a rather starling discovery. It seems apart from being obnoxiously annoying, those pesky ads that pop-up within your Android apps are actually taking up to 75 percent of the app's total power consumption. This result was...


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just turn off your wifi and data conection, no ads. much love x

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  • 2012-03-20 18:11
  • nIET

Microsoft doing an Android study ? =))

Even so, the apps consume insignificant power, usually is the display hogging the battery.

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  • 2012-03-20 15:59
  • nDDc

Root. AdFree. Problem solved.

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  • 2012-03-20 15:50
  • Am9Y

> In reply to Kaash @ 2012-03-20 13:55 from vw6y - click to readI think he meant free apps, thats why they all have ads, all the app makers are getting greedy. What happened to making a trail version and waiting for people to buy your service because its awesome?

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  • 2012-03-20 15:29
  • kx%H

> In reply to adi ilie @ 2012-03-20 13:21 from MvtE - click to readBut then it is forbidden to receive alerts from useful sites and apps (email and imo basically), and also forbids God that you lose your phone. I do not recomend to anyone to leave the GPS turned off. That's the way my 2 months old SGS2 went in a journey after I left it in a taxi. And it never came back. Now I'm waiting to buy the SGS3 even when the GNote and the GNexus keep blinking an eye to me "buy me" "buy me". But I'm stronger :'s

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  • 2012-03-20 15:22
  • N9xA

> In reply to satyam @ 2012-03-20 12:26 from Xuk6 - click to readJust installed Adfree Android from market...It's free... only requires rooting.. & get rid of all those annoying ads.. & I love my android more...Now no single problem with it...

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  • 2012-03-20 14:58
  • 7tEU

> In reply to [deleted post]80% of users have no such important business, and they afford the luxe of missing some stupid email or comment on facebook. if you are a very succesful business man on wall street, yes you MUST keep all connections available any second. but 80% of smartphone users are a bunch of wankers wich play angry birds,speaking cat,useless activities. so they can shut down all connections to keep the battery alive 3 days. my sgs 2 ,my iphone 4, my actual nokia n9, all stay in stanby 3 days with ALL OFF and 1 day with ALL ON.

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  • 2012-03-20 14:48
  • 0Cb2

> In reply to Zorril @ 2012-03-20 12:28 from uBPB - click to readMinde telling me the name and if it actually works!
I've tried many ad blockers and needless to say they are all rubbish

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  • 2012-03-20 14:40
  • TrmX

It seems like a good way to make people buy the games.
How much battery time will increase without the ads? If someone experimented.

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  • 2012-03-20 14:39
  • ITWZ

Ads? What's this?
Ah, sorry I use AdFree.

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  • 2012-03-20 14:37
  • Mfxf

better to turn data and wifi off before hand!

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  • 2012-03-20 14:04
  • U26A

> In reply to Kaash @ 2012-03-20 13:55 from vw6y - click to readThe freedom of installing any app, any theme, even any rom or kernel you want.

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  • 2012-03-20 14:00
  • mGGX

> In reply to Expert @ 2012-03-20 12:20 from 7t8N - click to readMay I Know What freedom??

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  • 2012-03-20 13:55
  • vw6y

Useless. That's not a solution. By that logic you could cure an itchy scalp by decapitating the patient and asking him to carry his own head around in a bag. Smartphones are FOR internet access. When you turn it off it turns into a gigantic lump of semi-useless junk. Shouldnt have to miss an email because you want to play Angry Birds.

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  • 2012-03-20 13:48
  • Tr8a

> In reply to satyam @ 2012-03-20 12:26 from Xuk6 - click to readdevelopers choise - to use apps or not to use. :)

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  • 2012-03-20 13:42
  • nw@W

tbh, ads in applications is a bad idea anyway. As soon as i notice one, i uninstall the crap. I see enough ads on a daily basis. gtfo my phone.

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  • 2012-03-20 13:29
  • mtM9

> In reply to Anonymous @ 2012-03-20 12:04 from M3s@ - click to readRegarding problems with battery -draining too fast-:

I have a HTC EVO 3D and a friend have a Sensation and we both had the same issue: horrible battery life -around 6-7 hours of moderate usage-.
But after we put the Brightness on Auto, turned off the GPS and set the network to GSM or WCDMA only (NOT AUTO GSM/WCDMA) the battery life improved in a spectacular way!
My standard HTC EVO 3G configuration now is : Brigthness Auto, GPS off, Network GSM (not 3G) and WIFI ON (I have wireless data at work and home). When i don't have WiFi acces and i need faster internet for more than usual updates (weather, FB, Twitter etc) i switch between 2G(GSM) and 3G(WCDMA)-it takes 30 sec. max-. The result is that in the evening i have 60-70% of the battery left!! that count as a 2 days 2 days and a half autonomy!
Hope I helped.
PS: If you turn of data..of course the life of the battery will improve further..but I want data so this is the best compromise for me.

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  • 2012-03-20 13:21
  • MvtE

solution to all pop-ups and battery drain in general for all o.s. type:

packet data off
network mode gsm only

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  • 2012-03-20 13:20
  • pqyk

I have an Ad Blocker... I WIN!! :D

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  • 2012-03-20 12:28
  • uBPB

google is rich enough to give adfree games but almost every app in android is a adware

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  • 2012-03-20 12:26
  • Xuk6

Note: Sponsored advertising links are in green.