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Nokia selling Vertu to EQT VI, it's sad seeing it go

14 June, 2012 | Read the news | Post your comment
Nokia selling Vertu to EQT VI, it's sad seeing it go - read the full textToday Nokia announced that EQT VI (an investment fund that's part of a private equity group in Northern Europe) is ready to acquire Vertu for unannounced amount. Founded by Nokia in 1998 and headquartered in the UK, Vertu currently employs around 1,000 people worldwide. It has steadily seen...

 

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That's a move Nokia should have thought of very long ago...but it's never too late to realize one's mistake...
wish I could work with Nokia...becaue of this serious competition out there in the Smartphone industry...They likewise need serious strategies to be implemented...
so they can get back to the their position of leadership...
kudos Nokia...

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  • 2012-07-19 18:41
  • ft$4

Selling off Vertu is a good move for Nokia. Nokia should focus on cutting edge technologies in term of hardware and software. May be acquire Lytro for its light field technology for its camera.

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  • 2012-06-18 16:04
  • sF$r

> In reply to manz @ 2012-06-14 15:44 from 39x% - click to readVertu is just rubbish and no quality, and Nokia still has 10% ownership.
I just wonder if EQT VI proved their investments ,The truth about the Vertu is very different than everyone thinks ....

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  • 2012-06-18 13:58
  • IaFY

i can not understand why nokia is doing suicidal activities. Symbian and meego were doing better than this useless window os.

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  • 2012-06-17 18:19
  • 7XNY

Elop change strategy to support symbian and add android compatibllity in symbian.

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  • 2012-06-17 02:34
  • KjYn

> In reply to Samsung Fanboy Pro @ 2012-06-14 21:07 from 3af5 - click to readindeed seems nokia got dumb and dumber. instead of kicking a 10,000 employees they instead fired those key leaders who loved so much symbian

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  • 2012-06-16 15:43
  • 2AmX

may be bill gates bribed elop ... to buy nokia at cheaper price after its fall . nice plan windows carry on

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  • 2012-06-15 22:39
  • uwZt

Good move

I don't really think Vertu has a market as it has no real cache: the techno-savvy aren't bowled-over by it and the poseurs just want 'bling' and *nothing* else (and the latest iPhone in a fancy case gives them that) so no sale to either of those crowds

The seriously rich will either buy a good normal handset or they'll get one of those rubbish things which has a three year old spec but is covered in diamonds. Again no sale

Nokia has probably finally realised that phones *aren't* like Ferrari's...

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  • 2012-06-15 02:38
  • mRWn

Good move

I don't really think Vertu has a market as it has no real cache: the techno-savvy aren't bowled-over by it and the poseurs just want 'bling' and *nothing* else (and the latest iPhone in a fancy case gives them that) so no sale to either of those crowds

The seriously rich will either buy a good normal handset or they'll get one of those rubbish things which has a three year old spec but is covered in diamonds. Again no sale

Nokia has probably finally realised that phones *aren't* like Ferrari's...

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  • 2012-06-15 02:36
  • mRWn

I for one would love to see Vertu take Lumia 800 guts, pack it into a much slimmer metal case (titanium, perhaps?) with their signature saphhire glass touchscreen and semiprecious gemstone keys. THAT would be something worthy of the super-rich, not the ancient S40 or the sometimes-bewildering Symbian^3.

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  • 2012-06-15 02:21
  • PFeY

Steven Elope is gonna bury Nokia to the ground until it is sold to MicroSoft for a very cheap price.

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  • 2012-06-15 02:16
  • xKEh

> In reply to NOKIA BIGFAN @ 2012-06-14 17:30 from uCma - click to readcouldn't agree more.Just wish nokia would read these comments and realise there flogging a dead horse.I work in mobile retail and mark my words lumias are not selling even at the reduced price simply because the software is unattractive and boring to use.Most customers agree the right move was android and if nokia fans don't like the truth its tough.Nokia would of been unstoppable and still market leaders as they had the name well established and great quality.Now people associate them with a dying company struggling to produce a decent smartphone and in no way were the lumias good ,not in comparison to the likes of the N95.Such a shame and sad to see.Come on nokia make an android handset and at least try.Ill buy one as a spare and good will gestgure.

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  • 2012-06-14 21:07
  • 3af5

nokia a 15 year champ is doing like this but i love nokia ples come back with a boom the market once again

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  • 2012-06-14 17:41
  • U{XV

Vertu was actually a premium brand of Nokia. The company is now admitting that they aren't targeting the premium market, because they can't compete.

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  • 2012-06-14 17:33
  • YPb1

nokia hardware + android + nokia diehard fans = formidable forces.
nokia+windows=my deepest comdolences.

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  • 2012-06-14 17:30
  • uCma

Nokia used to listen to consumer. Now, they don't. I still adore Nokia because Symbian make the best use of mobile processing and memory resources. However, Nokia would have done better if they had gone with Android rather than Windows. Windows is full of bugs and susceptible to viruses. We'll all see soon. I hope Nokia didn't tie itself down to Microsoft permanetly.

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  • 2012-06-14 15:58
  • ftMI

> In reply to rovert @ 2012-06-14 10:33 from NhMx - click to readOutsell Nokia? Are you actually being serious kid? Vertu is a luxury brand that doesn't NEED to outsell Nokia, and if it ever does, I'll eat my left sock.

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  • 2012-06-14 15:44
  • 39x%

i could be wrong but i think there is something going on within the NOKIA right now because ever since the new CEO took over he just throwing NOKIA upside down and eventually leading it to go bankrupt someday

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  • 2012-06-14 15:26
  • IkaL

This is the beginning of Nokia's demise

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  • 2012-06-14 15:15
  • N9RA

Now next will be Nokia its own company to be shut down or sell it too other million or trillion dollar company like GOOGLE

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  • 2012-06-14 15:03
  • vG0M

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