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HTC CEO blames poor marketing for 2012 results

04 January, 2013 | Read the news | Post your comment
HTC CEO blames poor marketing for 2012 results - read the full textIn an interview with The Wall Street Journal HTC CEO Peter Chou has shared his thoughts on the company's poor performance in 2012. HTC's leader has put his finger on the insufficient marketing the company has done in the last year to promote its products. Here's what he added regarding the...

 

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well, former HTC users blame poor product quality for the 2012 results.

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  • 2013-01-04 17:27
  • L4fH
  • JackSparrowThePirate
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> In reply to harminder s @ 2013-01-04 17:15 from vGSU - click to readSo One X from metal?
Go and educate yourself before you make a fool of yourself.
At least S3 is a successful plastic unlike the loser cheap plastic One X you can buy it for 400 $ cheap as Lumia 920.

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  • 2013-01-04 17:21
  • fqfT

Oh, so they are going address the

1. Lack of memory card slot
2. Removable battery
3. Poor battery
4. Lack of updates (**cough*Sensation XE*Cough**) to phones only over a year old
5. Sort out the lovely but ever so resource hungry Sense UI

It would be a shame for them to fade away seen as they were such a key company back when they were an OEM maker.

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  • 2013-01-04 17:19
  • n5px

> In reply to Killer Droid @ 2013-01-04 17:07 from QGtq - click to readWell its obvious for me that you are overwhelmed with Samsung propaganda and you just know nothing about your htc capabilities!!!

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  • 2013-01-04 17:19
  • Btxj

Does Peter Chou know, that the most responsible person for company's results is CEO :))

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  • 2013-01-04 17:17
  • 0xys

The CEO was right. They should learn from Samsung.

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  • 2013-01-04 17:16
  • 0Uu8

Thats the problem when you are "quietly brilliant"

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  • 2013-01-04 17:15
  • iUKc

> In reply to Killer Droid @ 2013-01-04 17:07 from QGtq - click to readDear HTC have all this .... much better then ur plastic S 3.
How much u have used ur memory in s3 ?
Sense have more flexible then tochviz
htc too have NFC and s beam
they only lack in marketing otherwise their products are much better then samsung.

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  • 2013-01-04 17:15
  • vGSU

101% right...i really wonder no effective penetration by HTC team abt HTC OneX ...A Wonderful creature in smart phones but due to lack of advt its not sold. HTC products are far better then samsung in quality they are very smooth. I think HTC learns its lessons very late...looking forward to Droid DNA in Asia with huge market hype !!

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  • 2013-01-04 17:12
  • vGSU

lol okay

microsoft surface had tons of marketing yet pisspoor sales, then htc says marketing was the problem and root of all their faults

marketing isn't the only thing that drives sales you armchair economists

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  • 2013-01-04 17:09
  • q{pE

The problem is going to be not getting phones out quick enough if he doesn't release the butterfly in the UK soon..

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  • 2013-01-04 17:08
  • Tt%E

all i can think is what marketing ? i live in Australia and have never seen a single htc advert here.

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  • 2013-01-04 17:08
  • vuRr

I was a Htc Fanboy now a i own a S3 north american version. The main reason why i did not go for HTC one x over S3

1. No Sd card slot (the main reason for me)
2.No removable batterie
3. S Bean( Samsung exclusive)
4. Hdmi Out
5. Usb On the go( 2nd main reason)
6. Prefer amoled over ips lcd
7. Real multitasking like S3 and Note 2 on 4.1.2
8. Update(I had my S3 since day one and had 2 update since then 4.0 to 4.0.4 to 4.1.1 now waiting for 4.1.2 or 4.2)

Prefere sence over touchwiz. I use Nova launcher anyway.

Htc give me all this and a will come back!!!!

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  • 2013-01-04 17:07
  • QGtq

There was NO STOCK of HTC One X in Gauteng province of South Africa for December, can you believe this in this sector. If this is applied all over the world, then your answer to poor results for 2012 is clear. By the i'm still waiting for stock. Loyal you might say considering the other offerings.

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  • 2013-01-04 17:06
  • fXcF

> In reply to H A R D B A S S @ 2013-01-04 16:54 from 3WMZ - click to readcause hox has 1 gb of ram and the s3 has 2 gb or ram

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  • 2013-01-04 17:06
  • ajTa

hTC is o v e r p r i c e company.

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  • 2013-01-04 17:05
  • fC8i

> In reply to H A R D B A S S @ 2013-01-04 16:54 from 3WMZ - click to readThe North american version of the S3 has 2 GB of ram i think that's the main reason.

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  • 2013-01-04 17:00
  • QGtq

you can start by adding a front-facing camera to your lower-end models. was considering the 8S for my dad but decided against it as there was no front facing camera. same case for one v.

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  • 2013-01-04 16:59
  • utY9

but htc market share in 2012 is still better then nokia by far, they just lost from samsung and apple.

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  • 2013-01-04 16:58
  • vfxa

Marketing has never been a strong point of HTC, anyone remember those really bad Wildfire S and Flyer ads they had on TV a year or so ago?

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  • 2013-01-04 16:58
  • mpES

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