News - Reader comments

HTC CEO blames poor marketing for 2012 results

04 January, 2013 | Read the news | Post your comment
HTC CEO blames poor marketing for 2012 results - read the full textIn an interview with The Wall Street Journal HTC CEO Peter Chou has shared his thoughts on the company's poor performance in 2012. HTC's leader has put his finger on the insufficient marketing the company has done in the last year to promote its products. Here's what he added regarding the...


Sort by:

I was about to get an One X, but later settled with a GS3 for the earlier's poor battery life.

  • Reply
  • 2013-01-04 16:57
  • Hy6u

Again the worst part is the camera!
Look how laggy its in low light!
HTC first improve your camera quality, enable MicroSD and ditch Nvidia its so laggy in HD games and always requires optimized while Exynos can run any game even if it wasn't optimized with Exynos.
Check how laggy N.O.V.A. 3 on One X
While the old Dual Exynos runs better than Quad Nvidia

  • Reply
  • 2013-01-04 16:55
  • fqfT

he is absolutely right . Very poor marketing was the cause . Just for example , even though many htc phones are available in India , there is no single add on tv about any htc product . I think htc onex + is the most underrated phone of the year . most overrated being iphone 5 and galaxy s 3 .

  • Reply
  • 2013-01-04 16:55
  • XuM5

> In reply to Killer Droid @ 2013-01-04 16:36 from QGtq - click to readhmmm I use HTC One X... and Im happy the screen is awesome the support is good but one thing I hate because is not smooth like galaxy S3... applications are not runing smooth..why?

  • Reply
  • 2013-01-04 16:54
  • 3WMZ

100% right

  • Reply
  • 2013-01-04 16:53
  • tyf5

Not just poor marketing main cause is late and poor updates from htc which other compitiors gives quick and huge changed thats main cause of htc droppage i was a htc lover but now i shifted to samsung

  • Reply
  • 2013-01-04 16:52
  • KIdU

I thought HTC One X was an awesome, better than S3 in certain areas.

  • Reply
  • 2013-01-04 16:47
  • utKx

I love my One S. Yeah, I believe in you HTC!

  • Reply
  • 2013-01-04 16:47
  • vLPQ


  • Reply
  • 2013-01-04 16:44
  • tA$j

Stop making 20kilo battery munching shitty screen devices. And remove that bloat called sense. Then people will flock back to HTC.

And all the HTC flagship in the past had WiFi or radio issues. Fix that as well

  • Reply
  • 2013-01-04 16:43
  • RKky

Suuuuure, marketing! How about not updating your phones, and then re-launching them under other name with OS updated, or useless bloatware on Windows Phone devices (seriously, these apps do not even try to look native), or terrible quality cameras, or over-the-rooftop prices, or all that Nokia-wannabe stuff like N8-like anodized aluminium, then N9-like polycarbonate, and now all these happy Lumia-esque body colours. How's that for a reason?

  • Reply
  • 2013-01-04 16:42
  • iFyb

Quietly defective and loudly bloated. Plus the mistake of using tegra, performance geeks don't want Tegra. Unless they don't know how slow Tegra is in real life ofcors.

I never buy a htc again, what a waste of money, do not trust this company.

  • Reply
  • 2013-01-04 16:41
  • Kg{J

I think HTC is has made a name for themselves so their problem is not really marketing but not listening to customers. All they need is to learn from Samsung. Samsung knows what customers want, e.g. microsd, high capacity and removable battery.

  • Reply
  • 2013-01-04 16:41
  • MAu3

> In reply to Dee @ 2013-01-04 16:28 from v}7V - click to readrofl armchair economist and strategist

  • Reply
  • 2013-01-04 16:40
  • q{pE

i live in italy and i bought an htc one x.i am very happy with the's a much better phone than s3 and iphone but during the christmas days i never saw on tv not just a single comercial.but i saw hundreds of comercials for s3 and iphone.i choose htc because of its specs and its performance but an average customer has the need to buy a well known product,a product seen in tv.belive it or not advertising it's more important than some other departments of a company.i hope that htc gets back on track and that it will release some others good phones.greetongs to all.wrote on my hox ))

  • Reply
  • 2013-01-04 16:39
  • TtyW

Damn right!
It's not about bad decisions for professionals (lack of SD slots, non-removable batteries, lack of OS updates, BS excuse tactics, etc), it's the marketing I tell you!

Crap only sells if heavily marketed, I guess HTC knows what they have in hands.

  • Reply
  • 2013-01-04 16:37
  • HB9U

I was a Htc Fanboy now a i own a S3 north american version. The main reason why i did not go for HTC one x over S3

1. No Sd card slot (the main reason for me)
2.No remouvable batterie
3. S Bean( Samsung exclusive)
4. Hdmi Out
5. Usb On the go( 2nd main reason)
6. Prefer amoled over ips lcd

Prefere sence over touchwiz. I use Nova launcher anyway.

Htc give me all this and a will come back!!!!

  • Reply
  • 2013-01-04 16:36
  • QGtq

because of htc's poor battery life & their phones are too expensive !

  • Reply
  • 2013-01-04 16:33
  • t78$

Ok so I don't get it, first the CEO thinks the problem was the poor marketing and then says “he'll place his bet on innovation for this year, and not so much on marketing…” ?????????? I do love HTC, but 2012 phones had been obsolete... enambed and small batteries, no worldwide network, phones with almost everything, but no front camera or poor resolution… etc. Hope HTC does better this year.

  • Reply
  • 2013-01-04 16:33
  • L8xd

Note: Sponsored advertising links are in green.