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HTC CEO blames poor marketing for 2012 results

04 January, 2013 | Read the news | Post your comment
HTC CEO blames poor marketing for 2012 results - read the full textIn an interview with The Wall Street Journal HTC CEO Peter Chou has shared his thoughts on the company's poor performance in 2012. HTC's leader has put his finger on the insufficient marketing the company has done in the last year to promote its products. Here's what he added regarding the...

 

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First make sure your products reach every market in the world like samsung does then talk about change in 2013.

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  • 2013-01-04 16:31
  • iFrd

I am surprised that they are still in lost. What HTC needs to do is
1. Improve your sense
2. Stop releasing useless model like one SV
3. software update!!!

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  • 2013-01-04 16:30
  • iK4e

Well, he's pointing fingers on Marketing Dept, saying that other competitors are spending a lot for marketing and they don't, thats why theyre experiencing not a very good performance..AND YET, he's not going to do anything about it?! Geez.

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  • 2013-01-04 16:30
  • Qu8c

HTC make damn good mobile phone, no doubt about that!
but I think they're lost their way to spread that out.
If only they employed me, they won't be in this mess

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  • 2013-01-04 16:28
  • v}7V

> In reply to it.mrbharath @ 2013-01-04 16:14 from 2SM5 - click to readMaybe he blames bad marketing twice.

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  • 2013-01-04 16:26
  • N9xA

Main reasons-

1. No micro SD card slot
2. Heavy sense UI which results in crippled multitasking.

:(

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  • 2013-01-04 16:24
  • v{tQ

yupp very poor marketing...in my country many people don't even have heard the name of HTC..

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  • 2013-01-04 16:23
  • t}4Q

I blame their not-updating. Like jb for the sensation, for example.

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  • 2013-01-04 16:21
  • 3@kV

> In reply to Dee @ 2013-01-04 16:14 from v}7V - click to read And add non removable battery too

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  • 2013-01-04 16:20
  • PEWM

HTC makes far better quality phones than Samsung, they need better marketing at the same time phones with better lasting batteries.

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  • 2013-01-04 16:17
  • 6qU}

and he's in that position for...what?he's talking about inovation but I would like to see what inovation HTC brought, not full hd screen, please...

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  • 2013-01-04 16:17
  • mjPY

blames blames

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  • 2013-01-04 16:15
  • Mx@E

Typo in Title?

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  • 2013-01-04 16:14
  • 2SM5

Maybe he should blaming the ability for not having Memory Card and more powerful battery!

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  • 2013-01-04 16:14
  • v}7V

it has always been poor since the day one but its also true that SENSE UI is highly unstable UI. it crashed 7 out 10 times.

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  • 2013-01-04 16:12
  • IB}b
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