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HTC CEO blames poor marketing for 2012 results

04 January, 2013 | Read the news | Post your comment
HTC CEO blames poor marketing for 2012 results - read the full textIn an interview with The Wall Street Journal HTC CEO Peter Chou has shared his thoughts on the company's poor performance in 2012. HTC's leader has put his finger on the insufficient marketing the company has done in the last year to promote its products. Here's what he added regarding the...


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> In reply to NOKIA Fanboy- PRO @ 2013-01-06 18:49 from q{f$ - click to readLol!!! Nokia is quietly dying!!!!!!

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  • 2013-01-06 23:05
  • kxxA

HTC sensation failed because of low internal memory,and HTC one X failed because not expandable memory and not remove able battery, if now HTC bring better specification than Samsung HTC even can not be number one.

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  • 2013-01-06 21:46
  • 63}m

Poor marketing really ?????? How about you just release the one flagship stick with it for a year and then introduce new Model...... Bought ONE X thinking this is the ducks nuts then they release another then another...... remember Desire line-up ? I believe they had something there then they flooded the market with crap ......

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  • 2013-01-06 21:31
  • XrDn

HTC Marketing is simple silly!
Every time HTC announced new models with another name! Do not see how the other companies promote their models? Why do not keep Mobile - Flagship (e.g Samsung Galaxy). I do not know really how they think...

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  • 2013-01-06 21:22
  • n$Fe

i respect this company they always come up with products that impress. yes they lag behing competitors in marketing but in terms of products quality they are among the best out there in the market

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  • 2013-01-06 19:05
  • 3YHF

This is what happens when a company like HTC fails to compete against Nokia. Nokia is now eating HTC's marketshare and Samsung will be its next victim. 2013 will be very good for Nokia and these Android OEMs will start falling to Nokia's might one by one.

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  • 2013-01-06 18:49
  • q{f$

> In reply to Anonymous @ 2013-01-06 12:43 from nCaC - click to readyou are right.i live in italy and still waiting...and waiting...

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  • 2013-01-06 18:42
  • MIup

its good HTC had that performance so they can improve on their battery life and do more marketing!!!

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  • 2013-01-06 14:58
  • N7AA

HTC should listen to mr Chou. I'm very interested with HTC phones, specs are good but aside from that I'm clueless about its other features. They should put more effort on marketing, it's not the phone that drives people away from HTC but it's the marketing. They give high numbers and then what?Its like would you buy something you dont really know.

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  • 2013-01-06 13:51
  • v0qx

HTC CEO is in denial blaming poor marketing for decline of market share. Perhaps dumping tens of thousands Desire HD users and poor battery performance is the main contributing factor. I've had two HTC devices and unlikely to buy a 3rd, HTC were painfully slow distributing software upgrades then to be told the product we bought in good faith is old technology after 12 months and will no longer receive updates. Needless to say we no longer buy HTC devices for the staff.

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  • 2013-01-06 13:36
  • RN@g

do blame the updates, see where the other mobile sets have gone and One X flagship phone still suffering jelly bean slow update

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  • 2013-01-06 12:43
  • nCaC

if HTC spent more releasing the latest phones in uk/europe and not china/japan. they might sell more simple.

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  • 2013-01-06 12:36
  • mqMt

> In reply to NewForce @ 2013-01-06 04:57 from tR63 - click to readnewforce are u good??do you ever take htc phone in your hand??

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  • 2013-01-06 11:53
  • 6uMa

The issue rather than marketing is reach to end user...I mean how many stores or service centres do u see in ur city for HTC...I see samsung all around...Apple has stores like Istores and reliance digital...However for even u to buy an HTC u have to look it up online...

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  • 2013-01-06 11:44
  • XNts

HTC should improve on battery performance, other brands(samsung, appple) gives much better performance....

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  • 2013-01-06 11:20
  • fCZ5

> In reply to Kite @ 2013-01-06 08:32 from Kir2 - click to readRemind tou of HT mobile?

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  • 2013-01-06 10:22
  • thu9

I love htc they are not cheap or overpriced like Samsung & apple..

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  • 2013-01-06 10:14
  • nC7n

There's not enough advertising in South Africa

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  • 2013-01-06 08:37
  • fqsG

> In reply to juarazr @ 2013-01-06 04:17 from Kif9 - click to readtrue story..
majority of my friends even guess my HTC explorer as chinese/local phone

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  • 2013-01-06 08:32
  • Kir2

the company need us to promote the phone

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  • 2013-01-06 07:55
  • N9@S

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