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Apple iPhone 5 vs. Samsung Galaxy S III: All riseHTC CEO blames poor marketing for 2012 results
In an interview with The Wall Street Journal HTC CEO Peter Chou has shared his thoughts on the company's poor performance in 2012.
HTC's leader has put his finger on the insufficient marketing the company has done in the last year to promote its products. Here's what he added regarding the...
- michitchich
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htc must work on improving their battery, samsung note 2 has it 3100, in addition improve their performance and create something new to attract more fans for htc
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- 2013-01-04 21:43
- p{5B
- HTC.fan
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The real reason for bad performance in 2012 was the product itself i.e One series: bad battery life which drives everyone away (in today's world no one would like to have a phone that last only a few hours when you're on the go with 3G and social networking and using the media etc), near-pathetic camera performance (ImageSense was seriously so disappointing), not fully optimized OS 4 which gave the One X horrible benchmark results and poor performance (for comparison look at the benchmark results: the iPhone 5 beats the One X and others too REAL BAD in the benchmarks with just 2 CPUs and One X can't compete with 4!) This is the real reason people didn't want to spend money on inferior gadgetry and look at it: that is the flahship. How sad! The One S was still better. HTC needs a really good product line otherwise no one buys bad stuff no matter how well it's advertised and in the long run it automatically backfires! I hope someone at HTC might read this. Innovation is really what's needed and HTC has shown it to the world they can put something nice together :)
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- 2013-01-04 21:17
- ITVF
- Trini
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I'm glad HTC's CEO is admitting that poor marketing is the problem because those of us who have owned one of their devices and understand the market would realize that. I'm disappointed though that he went on to say that they will put their focus on innovation instead of marketing and hope that consumers realize how good their products are. How would the consumers know ? And that's the same thing they have been doing all along. So in other words he's saying they identify their weaknesses but will continue with the same strategy. Come on HTC !!!!!!!!!
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- 2013-01-04 21:06
- LKpc
- Mustaqim
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Htc always is the best but needs to work on marketing their products...
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- 2013-01-04 20:41
- 5F{E
- djbosanac
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HTC is always late in releasing new updates.
Thats a same, but overall HTC have a nice design + software design is nice. Only it can better in the hardware..
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- 2013-01-04 20:36
- mbBt
- Anonymous
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> In reply to Anonymous @ 2013-01-04 18:25 from vjsf - click to readread before talk !!!!. htc one x have for the first time a custom made,built-in hardware amplifier,made by beats audio, wich rises the level output at 3 volt for headphones output, three times more than an iphone. it is somehow like n91 had the superb harman-kardon amplifier inside. in rest all the beats audio branded htc have no internal amplifier but all are very powerful anyway. htc 8s is very powerful too,more powerful than my iphone 4s and my ipad 3 wich are reference in sound power through headphones. and samsung s3 have one of the lowest audio output on market. foe example old nokia 2730 blows away all samsung and lg and huawei alltogether in terms of sound power. not talking about nokia n91...
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- 2013-01-04 20:13
- sp2K
- PeriaShan
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i still cant get over the fact that despite htc produced really good phones this year like One X and One S, their sales didnt go well. Everybody just blinded climbed up the plasticy Samsung bandwagon, ignoring superior design and build quality of HTC phones.
Both Sony n Htc have poor marketing campaigns, just my opinion.
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- 2013-01-04 19:55
- KI6b
- jla-rn
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why does everybody are haters of copycat? well when that might be annoying to see copycat, but what if, its being reinvented? like apple claims many technology that the analogy has been existed, they reinvented and claim these are theirs. and that attitude give them dominance in the industry. likewise samsung accused of being copycat, well atleast they provide strong quality products in not so expensive pricing. like their big leap SI, SII and Note1 then the SIII and Note2. They might be copycat, but certainly they are delivering an excellent smartphone to the market. many are complaining but millions are buying, how is that? if samsung will make build quality like apple, then have OS from Open source, then what could happen to apple? Samsung is a giant company who is mass friendly. if HTC will just change the things that putting their phones down, then they will gain back their popularity. improving chipsets, camera quality, battery life, and removable battery. they should forget apple from their solitary designs, apple uses iOS and while the other competitors are solely android. HTC should extend their capital to build a solid phone, and incorporate necessary technology to it that it will become a solid bullet against the others, like making their chipset krait pro, buy a camera from sony, buy the battery technology from moto. htc build quality has a solid feeling already like one x, if you hold it its far better that SIII, but when u use it, its kinda laggy. the butter smoothness was absent. the UI weren't great either. the samsung pinch to see panes are something. and the UI of experia, the font, colors.. HTC should take consider these things because people now-a-days are picky. just take a look to apple and how far they have jumped into the smartphones. they don't manufacture but they have good phones. it maybe expensive due to the cost capital but they are still dominating. or like samsung whose marketing are always steadfast, putting a line of smartphone in every gap of the industry. it might be bothersome but not many people has money. and these people who are less into technology, they will buy the things they often see around them.
another company eg: Banco de Oro from Phils, putting branches in every corner then the people surrounding them wont bother to go somewhere to make a bank transactions, who wants hassles either right?
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- 2013-01-04 19:48
- fwVe
- Anonymous
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HTC is failing because of poor marketting and lacking microSD slot and removable battery on ALL of their flagship phones. There IS a market and a demand for those features and they are just turning away tons of potential customers by doing so.
Sure unibody Polycarbonate is nice until the phone runs out of battery under a moderate use.
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- 2013-01-04 19:28
- q}9d
- Anonymous
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Wait a minute? Didn't he previously say that marketing was going to be HTC's strongpoint in 2012? The whole reason for the One series was to communicate clear simple marketing by only having a small number of phones. He said that marketing was what distinguished HTC from its competitors because hardware performance was hard to differentiate between high end phones.
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- 2013-01-04 19:28
- r$p7
- Appy21
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In India, HTC was basically fooling people. They had degraded the specs of their popular models than their international versions. Also we don't have a good customer support for HTC in India. Though I would like to add I have always admired their Hardware designs.
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- 2013-01-04 19:26
- YMsH
- SuperMario
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It's not the bad marketing, it's the bad hardware they are producing. I got to see once the repairs list of a guarantee service. About 40% of the devices brought to guarantee were Huawei, about 30% were HTC. The rest were split between Motorola, LG, Samsung and Nokia.
I also owned a HTC HD Hero.....got rid of it very fast. Lots of hw and sw problems !!
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- 2013-01-04 19:09
- 0U6k
- Anonymous
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htc is best in market...but its' poor marketing only can be blamed for not reaching to the users...also its price...it is on high side compared to other brands...
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- 2013-01-04 19:03
- utBW
- fadoo
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htc can become great by improving their battery timing.. and InshAllah one day I will be working in the hTc and making hTc great by my new ideas to improve my wonderfull company hTc now I am doing FSc inshAllah right by my Electrical Engineering working in hTc as a general manager if hTc.
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- 2013-01-04 18:57
- U3xT
- Anonymous
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> In reply to sssssssss @ 2013-01-04 18:33 from 0Cb2 - click to readBeats Audio is software-based, not hardware.
you can read it here:
http://www.beatsbydre.com/beat...ault,sc.html
and here:
http://electronics.howstuffwor...ts-audio.htm
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- 2013-01-04 18:54
- 6%a7
- Cris Spiteri
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Seriously? How dumb is this guy!!!
Yes poor marketing is to blame with the HTC smartphones not selling well, not the following things which I will mention for the HTC one X
- overpriced in comparison to better Galaxy s3
- mediocre camera performance inferior to S3
- non removable, poor performing battery
- a bit slower than S3
- no microSD card slot
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- 2013-01-04 18:52
- p7Kc
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