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Phil Schiller dismisses rumors of Apple making a cheap iPhone

11 January, 2013 | Read the news | Post your comment
Phil Schiller dismisses rumors of Apple making a cheap iPhone - read the full textWe have been hearing rumors of Apple working on a cheaper iPhone, something that is backed by both The Wall Street Journal as well as Bloomberg. But it seems that may not be the case after all. In an interview with China's Shanghai Evening News, Senior Vice President Worldwide Marketing at...


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The reporter should have asked him "why not?"

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  • 2013-01-11 11:45
  • 2xJE

now thats nt shud try and reach to every customer at each level of the pyramid..everyone will nt b able to buy an expensive phone...

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  • 2013-01-11 11:40
  • fC$3

Quality is what defines all Apple products and it will always be so. Apple making low-quality devices is a complete nonsense. Producing lower-end devices (same quality, lower performance, therefore a lower price) is what Apple is already doing by selling the previous generation iPhone at a lower cost.
When he said Apple won't be making a cheap iPhone, what Phil Schiller meant by "cheap" was not "lower performance" but "lower quality".

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  • 2013-01-11 11:36
  • 0Ur6

> In reply to vishal @ 2013-01-11 09:10 from utdg - click to readdaheck! quality? you gotta be kidding me! apple quality doesn't exist in this world dude. apple stuff always breaks first unlike a moto or nokia or htc or sony.

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  • 2013-01-11 11:28
  • t78x

Apple won't do this because they are too greedy.

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  • 2013-01-11 11:26
  • t75j

> In reply to Aparadectos @ 2013-01-11 10:47 from gIV% - click to readYou had totally right point.

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  • 2013-01-11 11:25
  • utxh

"cheap smartphones" in china
if u remember apple is now moving its production of imac to USA
as off now
but before it made there only
wasnt that "cheap" enough forget about their phones

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  • 2013-01-11 11:18
  • vGuK

> In reply to [deleted post]I am not flaming Apple here, it is not Apple's fault that ppl use their mobile phone as a status symbol!
Apple just takes advantage of it, like Nokia did before them. If they dont do it, someone else will.
Apple was wise to fill that gap and it is obvious by their sales in rich countries and the wealthiest societies.
Apple always claimed, that they were never interested on the masses, but the premium users.
They are the core of their customers, it would be unwise to betray them, esp if they cant achieve better profit this way.
So it is the right choice for both parts!
If Apple products become affordable, then how could the rich ppl boast with an object others cant have? They will have to move to another company.
A fatal mistake for Apple, this is how they have reached where they are.
This is how you become profitable, selling smth higher than its worth.
Its not like the Apple fans dont know, they are willingly give the extra cash, for the added social prestige an Apple product most of the ppl cant buy, just like they do with expensive cars and clothes.

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  • 2013-01-11 10:47
  • gIV%

The rumours probably got it wrong like they did with the iPad mini. It's not that Apple might not make a smaller or cheaper iPhone, it just won't be a cheap iPhone. ipad mini came out at 329, more than the 199 price of Nexus 7.

At least that's what I think.

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  • 2013-01-11 10:37
  • IWbB

> In reply to Anonymous @ 2013-01-11 09:18 from gEr@ - click to readyou are Right.

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  • 2013-01-11 10:29
  • fkeV

Apple cant make cheap phones, they are not interested to make sales and satisfy their clients.
They are interested on making profits and the best way to do that is overrate your product and make expensive enough, only rich ppl can get it, so they can boast their financial status.
So there is a balance where they are, no reason to mess with that!
If they lower the price, then the broduct will not become the symbol of rich ppl, thus betraying the largest part of their dedicated customers, who mostly buy it for that!

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  • 2013-01-11 10:25
  • gIV%

> In reply to My Opinion @ 2013-01-11 08:44 from 39x{ - click to read4. It's Apple, you buy the brand. even if they release a cheap hardware phone they will still sell it on a higher price.

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  • 2013-01-11 10:12
  • gCMx

They are taking apple's product to hell...........!
R.I.P steave jobs....

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  • 2013-01-11 10:05
  • B}6f

> In reply to Anonymous @ 2013-01-11 09:11 from IWN4 - click to readYeah, then he passed, and tim cook thought to himself........ Oh screw it, lets make a 7inch! unfortunatly apples history is filled with these sorts of remarks. but having said that, apple may start worrying about there overall market share. With only two phones on the market it probably wouldnt hurt them to have a third slung in there somewhere. but apple will do whatever apple things is best. shame its not what everyone else wants tho

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  • 2013-01-11 09:25
  • mga3

If you want a cheap iPhone, then buy a 3GS or iP4...

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  • 2013-01-11 09:18
  • gEr@

Steve Jobs did say 7" tablet is a joke....

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  • 2013-01-11 09:11
  • IWN4

if apple makes a cheap iphone their level of quality will increase which has been the important feature of apple mobiles"build quality"

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  • 2013-01-11 09:10
  • utdg

Er... selling older models cheaper? No they don't, they simply price the new ones higher so people think the old ones are better value. I know they make good phones but it seems very hard to justify pricing an i5 higher than a One X, One X+, Galaxy S3 and even the Note 2 for something that is restrictive, weird-shaped and unreliable.

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  • 2013-01-11 09:10
  • iIR0

I wonder how those loyal Apple customers would feel about this news. No more bragging rights haha

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  • 2013-01-11 09:08
  • PGfx

You mean so apple can make less profit then the profit there making on a single iphone handset 500 dollars what a joke people stop wasting your money ....

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  • 2013-01-11 09:07
  • 3GU6

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