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Phil Schiller dismisses rumors of Apple making a cheap iPhone

11 January, 2013 | Read the news | Post your comment
Phil Schiller dismisses rumors of Apple making a cheap iPhone - read the full textWe have been hearing rumors of Apple working on a cheaper iPhone, something that is backed by both The Wall Street Journal as well as Bloomberg. But it seems that may not be the case after all. In an interview with China's Shanghai Evening News, Senior Vice President Worldwide Marketing at...

 

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Good strategy. Making a low margin phones with the large overhead of supply chain and support don't make sense.

Look at Samsung, they are only making profits in high end phones like Galaxy

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  • 2013-01-11 08:52
  • IaHY

yeah Apple, keep a high price on your iphone in an era where everything is falling downhill and you`ll do well in the future....I hate when corporations don`t foresee the future and this ignorance or arrogance will be Apple`s demise

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  • 2013-01-11 08:52
  • gLKL

"Then again, with Apple's strategy of selling previous generation iPhones at a lower cost, one does have to wonder where this 'cheap iPhone' would fit and if it is even necessary"

Totally make sense

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  • 2013-01-11 08:49
  • PNeP

I doubt Apple will ever make a cheap (to buy) iPhone, for three main reasons:
1) Apples "premium" brand image will be effected (just see the amount of iPhone faithful who troll the Android threads saying "you only buy Android because you can't afford an iPhone")
2) A cheaper iPhone won't be that much cheaper to produce therefore their profit per device would suffer.
3) A cheaper iPhone that's capable of most of what the flagship iPhone is would put some customers off buying the more expensive one, again effecting profits.

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  • 2013-01-11 08:44
  • 39x{

> In reply to JackTheRipper @ 2013-01-11 08:26 from fq6A - click to read...so does everybody else and so are your posts, it's clearly you love Nokia but you are in the denial stage right now:). Don't worry, whatever phone you choose, the sky will still be blue, the birds won't stop from singing and chuck norris from beating...

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  • 2013-01-11 08:42
  • mjPY

Apple and their ignorance will lead to their downfall......lol

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  • 2013-01-11 08:37
  • 7vdx

Apple has already made cheap iPhone, it's called iPhone5. But Apple sells it at expensive price. In other word, it's overpriced

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  • 2013-01-11 08:35
  • sSWR

Will they do the same blunder?never selling below 9.7 inch ipad!never!!well..they see the chance not their ridiculous idealistic..

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  • 2013-01-11 08:30
  • 6%i{

Can't believe the were rumors of apple making a cheap iphone in the first place.apple wan't to make as much money as possible from each handset, so a cheap handset is not reasonable for them make.

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  • 2013-01-11 08:28
  • NmRH

ThankYou Jesus !

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  • 2013-01-11 08:27
  • v{tS

Nokia sells cheap phones.

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  • 2013-01-11 08:26
  • fq6A

dude should have kept his mouth shut and let the media keep talking about it. Nothing like free advertisement about your brand.

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  • 2013-01-11 08:21
  • 3Jih

it would be in apples on interest to do so, they would tap into other markets.

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  • 2013-01-11 08:20
  • NH1Z

reposting:

i would like to dare Apple to do so . . ..

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  • 2013-01-11 08:18
  • uSN$

i would like to dare iphone to do so . . . .
its for their own benefit too . . . .

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  • 2013-01-11 08:17
  • uSN$

LOL

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  • 2013-01-11 08:14
  • vTQD

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