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Sony is selling its New York HQ, then re-renting it

18 January, 2013 | Read the news | Post your comment
Sony is selling its New York HQ, then re-renting it - read the full textSony announced it's selling its headquarters building, located on 550 Madison Avenue, New York. The sale price is $1.1 billion. What's interesting is that under the conditions of the deal, which should go through some time in March, Sony's various businesses will stay in the building for another...


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Sony CITY very nice.....

  • Reply
  • 2013-02-12 15:25
  • w4Y5

> In reply to fush n chups @ 2013-01-20 09:10 from vp7J - click to readYou think this is signs of brilliance? Wow.

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  • 2013-01-22 12:12
  • 6DV5

10-15 years ago, Sony was it. Walkman, Trinitron TVs, Sony PS, Mini Disc (which I still like) even Sony Ericsson phones.

Now, I look at their TVs and am not impressed at all. Phones are crap. Mini disc is gone.

Why?? Because their products look shit now. They used to be the king for looks and had excellent build quality. Now you hold their stuff and its crap.

And not only do they look crap, built crap.. They try and charge Apple and Samsung prices when clearly they are not in the same league. Even their laptops are crap. I bought a Z series laptop. $4K - took it back as it DID NOT DOMWHAT IT SAYS ON BOX. Slow, and weak battery.

Went and bought a MacBook Pro retina for $2.5k and it was better in every way.

This is the reality.

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  • 2013-01-22 12:05
  • 6DV5

like most people on this planet I can't buy a Sony phone,not even their Tvs,when it comes to phones and Tvs people buy samsung ,Sammy series 9 Tvs are just beyond beautiful ,that s why they r number one in both phones and Tvs ,the only thing I like about Sony it s the ps3,damn I like my ps3 ,I m so waiting for the ps4 and the galaxy s4,if this rectangle xperia z thing sell more than 5 million I Ll be going to live on mars,i m so sick about people talking nonsense about samsung,disrespecting the king is a very big offense ,never compare this z thing to the human beloved gadgets Samsung galaxy,please people

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  • 2013-01-21 21:04
  • NmfZ

waste expensive real estate ,,no use by doese not shift there family to this building lol.this is for thier business only.he must use this money to research and product line to compete.

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  • 2013-01-21 05:39
  • vbKy

My last good memory with Sony, was the P910i.
Amazing! At that time, it was the best!

Touch screen, Pen, +Hard Keyboard, good battery, install random apps, IR and external memory!!

Before all this iPhone and Androids clone!!

Sony rocks!!

.....oh, that was nearly 9 years ago :(
I've move out long time too...

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  • 2013-01-21 05:27
  • vMeL

looking forward for the new advancement. and of course looking for the new sony.

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  • 2013-01-21 04:51
  • PSk8

Nokia already sold their HQ at Finland & re-rend.
Now Sony also share the same fate.
the next will be RIM?

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  • 2013-01-21 03:56
  • 2AvX

good bussines strategy since the new CEO

sell / close the useless, focus on main bussiness (mobile phone & playstation)

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  • 2013-01-21 03:41
  • sEy{

thats a simple sale and lease back transaction, usually businesses opt fot this when facing Profitability or to be more precise liquidity issues. Stated net the company would have of $600+ million could well counter the current difficulties the company is facing. whereas The question is that how come the figure be shown as operating Income? secondly i believe the fact could influence the decision of Shareholders and investors both positively(in long run) and negatively(scheme of earning management).

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  • 2013-01-21 03:22
  • bJ9e

> In reply to yosogo @ 2013-01-20 04:51 from IWbV - click to readExactly, SONY's 80s isn't the same as todays Sony.

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  • 2013-01-21 00:10
  • iFrA

hmmmm its a sheme that a companie like sony is on a loss i have got a sony brvia lcd 2 years ago and wach it daily and still i dont eaven have a hint of a color loss!!!! the brand is that good with qulity that not meny can come to tirm with!!!! i hope that thay will bounce back!!!! good luck for you sony!!!!!

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  • 2013-01-20 19:03
  • iwpB

dont worry , this is right thing sony done selling unused expensive real estate which was sony bought when no1 electronic in world. now the technology shifted every 10 to 15 years that's why sony plans to changes in itself. no trinitron, no cassette walkman,no only smartphome smartphone smartphone....changes u all see...

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  • 2013-01-20 18:55
  • vbKB

God bless Sony(R).

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  • 2013-01-20 14:44
  • ajQn

> In reply to ashuishere @ 2013-01-20 09:17 from TL5a - click to readSony is a good brand who makes good quality products :) but pls dnt tel nokia is doing right job. Nokia should make android smartphones too along with Windows Phones:) afterall I hate Asha and Lumia -_-

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  • 2013-01-20 14:34
  • uNVL

The Royal Institution in London are also planning to sell their HQs, it ain't just tech companies! This might get updated here soon!

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  • 2013-01-20 10:09
  • vwwB

> In reply to JAMESVenus @ 2013-01-19 07:55 from wHRP - click to readyeah going the same way as nokia,but its the other way round not as u think;
u lose smartphone sales,
u do not lose quality,
u lose critical acclaim in
tech sites, u do not lose die heart
u lose employees and sell
headquarters and rent
u make a bang with the 920 and 820;u make a
bang with xperia z and
while samsung and apple
(fans) stare at the old
piece of techs in their hands.
Surely nokia is on
correct track wid asha
and the 920(mind u,its selling in millions,its a great deal for a platform which was born in its present form just some time back),i hope the
same for sony(i love
sony products too). I guess sony gets
enough resources and
teaches android better
core and battery

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  • 2013-01-20 09:17
  • TL5a

This is a very brilliant business strategy.

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  • 2013-01-20 09:10
  • vp7J

I see a lot of people are in love with sony (for good reason) but thier business goes far beyond mobile.

Sony has a lot of divisions that pool in income. Lately they haven't been as successful, but if they get their exclusive titles back i think they'll be fine.

If not, i would hate to see a world without playstation or Columbia films.

  • Reply
  • 2013-01-20 07:12
  • NB8W

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