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Sony aiming to become 3rd overall smartphone manufacturer

04 March, 2013 | Read the news | Post your comment
Sony aiming to become 3rd overall smartphone manufacturer - read the full textThe current top spots amongst smartphone manufacturers are taken up by Samsung and Apple, who combine for the lion's share of the market, making other manufacturers seem like they're arguing over scraps. Nevertheless, Sony hopes to take over that elusive 3rd position, which, as of December...


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> In reply to Ashura @ 2013-03-05 07:16 from thuH - click to readAh, you are poor, and thats why you want Sony to steal market share from ZTE and HushAway. I got a surprise for you: Theres nothing to steal! They are both below 5 percent. Ofcors Sony must aim for higher end galaxy models and iphones.

iphones are not cheap if you look at unlocked prices, yet it is selling more than twice as much Hushaway and ZTE put together.

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  • 2013-03-06 15:01
  • m7KR

> In reply to ? @ 2013-03-05 10:45 from v0qJ - click to readUp to you to buy one. I say go for high end at the price of Samsung flagships, and premium high end at the price of iphones.

Intel did the same when Core i7 first launched, they created a new class where the competition could not follow.

ZL is for high end and Z for premium. Rumors about Malaysian prices suggests the ZL is priced competitively.

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  • 2013-03-06 14:54
  • m7KR

Sony rocks.

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  • 2013-03-06 10:25
  • ajQn

This year, Sony will eventually eat lots of Samsung's market share, and Nokia will become a big player again too. Not really sure what will happen to Apple. But HTC and BlackBerry will be doomed.

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  • 2013-03-05 18:07
  • JiIH

Why aim for the 3rd spot? Aim for the 1st spot. Manufacture more phones and sale less, you will still be classified top manufacturer.

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  • 2013-03-05 13:52
  • ibn%

> In reply to Anonymous @ 2013-03-04 15:16 from m7KR - click to readThe xperia z is already priced at $780 and u want to further increase the price? Good Luck to that! Im sure you're a sony mobile employee.

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  • 2013-03-05 10:45
  • v0qJ

> In reply to frogtech @ 2013-03-05 06:17 from u7mH - click to readi think Sony will occupy LG's place in your first group soon.

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  • 2013-03-05 08:27
  • pThT

What Sony need right now is creating mid range phones with low end prices and flood the market with them if they want to go on par with Huawei or ZTE. Because that's how those brands got their share, by exploiting the low and middle end niche which forms the greatest share of the market. Struggling to create high end products with expensive RnD, ending up with a few expensive items that's not everyone can buy, not to mention having to compete with other high end manufacturer, is never an answer in multinational competition.
Sony have to improve their marketing strategies, including advertisement, after-sales services and longer quality value.

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  • 2013-03-05 07:16
  • thuH

1st Tier smartphone makers: Samsung, LG, Apple
2nd Tier smartphone makers: Nokia, Sony, HTC, Motorola
3rd Tier smartphone makers: Blackberry, Asus, ZTE, HWAWEI

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  • 2013-03-05 06:17
  • u7mH

Xperia Z/ZL so far the best smartphone. Unfortunately they are equipped with one generation older hardware sich as the CPU.

Another big issue with its 13 MP camera is not able to capture super sharp image and lack of optimization of mobil BRAVIA ENGINE for not able to enhancethe video and photo from browser.

If Sony seriously want to reduce the gap between the 1st tier smartphone makers such A pple, Samsung and LG, they must release a revolutionary and breakthrough phone.

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  • 2013-03-05 06:12
  • u7mH

Sony's goal will be made easier given that Samsung is falling. Boring phones all looking like each other, repeating Blackberry's previous mistake.

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  • 2013-03-05 05:38
  • tueY

I also believe in Sony. I know that they will put up a good fight this year and in the coming years. Xperia Z is just one hell of a proof that they can put innovations on their products. Xperia Z can even blow the Note 2 out of the water but Note 2 also has advantages over the Z which is the S pen for example but Z is not intended to have a stylus anyway. The S4 might be a little more advanced than the Z but I know Sony will be able to outdo the future products of Sammy since it's a never ending cycle. One will soon get outdated but Apple is on a different league, they've always been outdone by any other OEMs. Viva Sony! :)

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  • 2013-03-05 05:32
  • t7R5

Looks very difficult for SONY to come out of the woods so to speak.....they will need a real solid line up of phones to be back in the market....Hope so they do it.

In today's mobile world the competition is very severe..not only with the big guns APPLE and SAMSUNG fighting it out but even from the likes of LG and some of the emerging Chinese brands who are also offering decent phones for the price...very interesting to guess what will happen next!

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  • 2013-03-05 04:52
  • Px4b

> In reply to - SiTdOwN - @ 2013-03-04 18:02 from Mfxa - click to readTrue thats why i left also sony that time. but during the first xperia s launch. i was shocked that there's no more sony memory stick, Microusb as for the charger and 3.5 mm jack on earphone. its not the sony they are used to be. look at the xperia lineup. it has universal feature also. so in time they learn their mistakes. marketing division i say is now no cheapsake they are wiser than before. if they really want to become a better player dont compromise on their strength such as camera just look at xperia T and Z, 13 mp ok quality. but they have to improve no matter what dont compromised. as for the battery well a little more is good but if ever i get xperia z ill really check. due to improve performance of s4 pro is equivalent of snapdragon s600 and optimized of user interface maybe i should not worry of battery life. since most of forums at xda says they are satisfied.

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  • 2013-03-05 04:16
  • t7Xr

> In reply to Anonymous @ 2013-03-04 16:16 from v0qJ - click to readEvery countries have different characters, that include different price. All smartphones have advantages and disadvantages.

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  • 2013-03-05 03:47
  • PF$2

Hope Sony kicked the plastic Inc out of the game soon.

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  • 2013-03-05 03:38
  • nCcV

Hmm... I thought previous reports said that they're shifting their focus to high-end market...?

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  • 2013-03-05 02:58
  • yp$h

> In reply to samsunggalaxysduos @ 2013-03-04 17:57 from UijQ - click to readhonestly, i don't find any innovation in samsung to me. they are just go at producing high end spec routinely

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  • 2013-03-05 02:07
  • IaHc

> In reply to Bill in Madrid @ 2013-03-04 20:24 from pHYK - click to readwhy would anybody wanna bathe with their phone???if you are in the bathroom and you wanna take your phone you can take it and keep it in a dry will play music and videos normally and also take calls...if you are talking about going to the beach and occasionally brag while taking underwater pics cool it can be worth a shot other than that you don't need go to the beach to relax and get away from life...having a phone while swimming won't relax you at all...the idea of water,dust and shock resistant phones is about the longevity of your phone not texting while washing your just doesn't make sense

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  • 2013-03-05 01:19
  • 0TFK

> In reply to - SiTdOwN - @ 2013-03-04 18:02 from Mfxa - click to readSounds like yer describing Apple. Pert near everything is proprietary with them!

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  • 2013-03-04 21:24
  • pHYK

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