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5-inch WhiteMagic LCD enters mass production

11 October, 2013 | Read the news | Post your comment
5-inch WhiteMagic LCD enters mass production - read the full textJapan Display has announced that it has started mass producing the 5-inch Full HD "WhiteMagic" displays. The upcoming LCD screens will have a resolution of 1080 x 1920 pixels and will provide high luminance, while being very power efficient. The WhiteMagic displays improve the picture brightness...


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Xperia P has very good display and viewing angles. .just dont exceed to 60-70% of brightness cause it ruins the color.

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  • 2013-10-12 03:54
  • t7Xh

> In reply to Anonymous @ 2013-10-11 19:01 from wYE8 - click to readOoh, yes it does! Try an Xperia P and you'll see the results of WhiteMagic, that's why I stay away from it from now on!!

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  • 2013-10-12 02:14
  • mJHJ

xperia z2: white magic igzo triluminous tft or ips lcd you guy think it is a good display?maybe no more bad view angle.

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  • 2013-10-12 01:41
  • PBTX

Useless for Vancouver where it's all rains clouds 3/4 of the year.. lol

In fact, when the screen is too bright, it hurts the eyes when the device is used indoors. I remember turning down my small TFT ~2 inch screens on feature phones to 10% most of the time.

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  • 2013-10-12 00:40
  • QMXM

xperia p had a really small battery that's why

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  • 2013-10-11 23:11
  • pk1W

When I hear 'White Magic', I think Final Fantasy.

Curaga IV!

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  • 2013-10-11 22:11
  • 9xe8

If i remember correctly then this is the exact same thing that samsung did with their display in the note 10.1 2014 .

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  • 2013-10-11 21:58
  • uvuZ

"Sony Xperia P uses the WhiteMagic technology and it has the worst endurance rating between all the phones that GSMarena has tested "

You know that the Xperia P has only a 1300 mAH batterty. With a bigger battery (like xperia z1) it will work as Long as other smartphones. Also you can buy a additional battery pack for charing it when you are traveling.

The display is great. It has only one failure. Yellow is turining into green at 90% Brightness.

But you have to think about: With 80% brightness it's also the brightes phone in the market (Without the yellow failure). And with 100% brightness ist the only phone you can realy use outside.

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  • 2013-10-11 21:13
  • p1fc

> In reply to doremon0710 @ 2013-10-11 20:19 from 0hM8 - click to readeven if you tunr the brightness settings to the lowest setting?

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  • 2013-10-11 20:55
  • QCMw

if I remember correctly, the Sony Xperia P from last year uses this kind of technology. The display quality of that phone is a disaster. everything is really bright and they almost ruin the image quality.

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  • 2013-10-11 20:19
  • 0hM8

The difference between 1080x1920 and 1920x1080 is exactly 90degrees. Or in plain english portrait and landscape.

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  • 2013-10-11 20:18
  • utuH ips now its called white maagic??? :D!

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  • 2013-10-11 20:18
  • K3gr

This technology is joint adventure of sony and Japan display.

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  • 2013-10-11 20:13
  • 6Q3{

> In reply to Andrew Chang @ 2013-10-11 18:59 from 7Xi1 - click to readThe very same display technology used in the Xperia P. That's why I'm looking forward to it.

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  • 2013-10-11 20:02
  • TfX2

> In reply to torter10 @ 2013-10-11 19:09 from SiKG - click to readIt is not that wite magic display consume more is because xperia p has only 1305mAh battery

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  • 2013-10-11 19:41
  • 0U@b

I can foresee Sony using these in their next year flagships and mid range devices. Good luck Sony mobile.

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  • 2013-10-11 19:39
  • KIfB

For people wondering whether it makes the colour more washed out, the answer is NO.
I had white magic to my Xperia P and it is still among the best and brightest display I have used today.
Colours didn't look washed out for a bit. They did however look unnatural in a different way, which I didn't like that much when I compared to the Xperia S I also had before.

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  • 2013-10-11 19:36
  • 07g4

It seems the same panel use in Note 10.1-2014 edition which also added extra white sub pixel.

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  • 2013-10-11 19:33
  • RII0

> In reply to torter10 @ 2013-10-11 19:09 from SiKG - click to readbecause it has a ridiculously small battery at 1300 mah.

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  • 2013-10-11 19:31
  • Sve}

A stupid question. What is the difference between 1920x1080 and 1080x1920 and is the difference too vast?

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  • 2013-10-11 19:29
  • sSPu

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