The recently announced Lumia 525 (a version of the Lumia 520 with 1GB RAM) has just made it to select markets putting an end to our guessing about its price. The surprise is that it's got an even more cutthroat pricing than the Lumia 520 right out of the gate.
We just reported yesterday on the strong sales the Lumia 520/521 were accomplishing worldwide, making up 30% of all Windows Phones sold. A lot of it has to do with the fact that the prices of these models are lower than any similar hardware from Android. The Lumia 520, for instance, just recently hit an all-time low price of £70 ($110) SIM-free over at Amazon UK. The Amazon stock is now sold out and the Lumia 520 is back to £100+ ($160+) price levels.
Online Chinese phone retailer Tmall has priced the 525 at ¥629, which is the equivalent of around $100. Amazon China, which sells both the Lumia 525 and Lumia 520 has the first listed as ¥699 ($115). It should be noted that Tmall is offering the 525 for less than what Amazon charges for the 520, despite the 525's better specs.
These prices are very appealing, considering what buyers get: a 4-inch display with the latest Windows Phone 8 and 1GB RAM. The boost in RAM is perhaps the biggest draw of the 525 over its 520/521 counterparts. 1GB of RAM would allow users access to all of the apps in the Windows Phone marketplace (some high-profile apps won't run on any less than that). The expandable storage and the free voice-guided navigation are also very enticing.
There's no official date as to when the 525 will be made available in the US and Europe, but when it comes, we expect the phone to sell just as well, if not better, than the 520 and 521. (Note: Even though the picture at Tmall reads "520" the description indicates it is indeed the 525)