iPhone everytime you can't win over your iOS and eco-system.
Believe me, this time you have failed to deliver next iteration of well known iPHONE. I was expecting FHD screen at 4.7" screen along with IP67 certification. I am not going into ram and processor, since I also believe in optimized OS of yours, but this time you should have increased screen resolution, a good resolution camera(with plenty of details) and water resistant body. Now going to buy Z3C after your iFailed bending device.
Its amazing! apple has all these resources, the countless knowledgeable experts, the technology, the capability, the time, the labs, the factories, the money.. everything! and yet produce a piece of crap like this.
the list of disadvantages is longer than key features next year one item will be taken off the disadvantage list and added to key features and that will be another £650 please...people should stop buying apple products until they hit 2013 specs at least,otherwise bend over and prepared to get screwed...