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BlackBerry Z10 preview: First look

8 February 2013 | Read the review | Post your comment
BlackBerry Z10 preview: First look - read the full textChallenging the establishment with a brand new platform isn't something you do in just one try. The Z10 has to convince users that BlackBerry has what it takes to compete with the best. After a certain...


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A rocky time ahead for BB and a 2-5 percent market share depending on market (with developing markets favoring BB for now). While BB10 has much potential, it would require a miracle for smartphone users to abandon the major OS:s for BB10. The" swipe to right" hub feature is what stands out and it's way too little too late! A mediocre camera doesn't help much either. Once the BB app store matches the current selection of the two major platforms in a couple of years, the competition will be far ahead.

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  • 2013-02-10 20:04
  • pwSW

Aside from the sophisticated "keyboard" design..... Everyhting is boring... 2 years of researching in motion (u dont say) and this is what they come up to? Not so business inclined phone, and not so "gaming or social" phone. Just in the middle. People dont want to be in the middle

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  • 2013-02-10 15:36
  • t7SY

If it was Samsung name on front, I would see hundred of posts that it is a copy of Iphone, strangely nobody say that when it is Blackberry

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  • 2013-02-10 09:32
  • miZk

Thanks to the gsmarena team for your selfless effort and unbiased assessment report. I think this is my best review website. Pls do not be deterred in doing your best. One day, I will be rich enough to buy a BB. For now am still managing my old nokia.

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  • 2013-02-10 06:03
  • fsV9

IT LOOK NICE.....but, RIM is need's significant update.

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  • 2013-02-10 03:52
  • uvbP

> In reply to andrei @ 2013-02-09 01:22 from t7Xr - click to read$999? Where did you get that fantacy price from? Its more like $650 without contract.

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  • 2013-02-10 01:17
  • q{C9

BlackBerry Z10 Fantastic smartphone. I am even can't explain feeling of drive emotion with out tap stopping and everything works properly and very fast. Whole previous week I was very excited, because I have decided to buy this new communication progress, I have counted days before it happens. And now when I'm using my BlackBerry two days I can say it's really good choice . LTE 3g wi-fi everything works... Inside you can customise practical everything without any apps! and lots of apps free)word exel pdf and other useful application you have already inside your BlackBerry!)

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  • 2013-02-09 23:10
  • LfeA

the beebee os lags at 0.1thrillisecond

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  • 2013-02-09 18:13
  • v0Xt

I'm getting that any day yes

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  • 2013-02-09 14:24
  • 3sE3

Is it me or sometimes the interface shows some slight lag, like eye noticeable lag. As I saw at one moment it takes up to 0.5ms to change between cards/panels. I don't know how to put's like you have Ubuntu but your video drivers are not properly designed for Linux and you get a slight slower refresh. Even at typing it has a lower tempo than WP8 or iOS(I mean without using the swipe thingy).

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  • 2013-02-09 13:37
  • S9$6

Idk but the os feels so boring... Expected more from their new release plus the pricepoint.. Not every people having an ios or android or even windows can switch to this. Has no compelling feature that may be their sale point. Also, the gesture is so "BB playbook" style, which is a flop device. Just sayin

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  • 2013-02-09 13:27
  • t7Rh

its gooodddd...

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  • 2013-02-09 11:45
  • Mf5j

I like the idea of the swipe to reveal the agenda and the whole swipe on top of a swipe. I like it, when it comes to the hub, I haven't used the os yet but I like every gesture that was mentioned here. I didn't find them confusing at all, apart from a couple of the swipe gestures used in the browsing I understood every gesture's funcntionality and I'm considering purchasing this phone. Had a very brief moment with it in phones4u shop yesterday though nonetheless

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  • 2013-02-09 07:45
  • 3sE3

You can use any one of the volume rockers as the shutter key for camera when the camera is on!!!.

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  • 2013-02-09 07:13
  • 7tU$

"Pure Messenger Widget" gives a "People/Blackberry Hub" to Android, with all sms and mms and phonecalls and e-mail and gmail and facebook and twitter in one single scrollable "hub"!

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  • 2013-02-09 07:04
  • J5QC

Blackberry did the right thing by developing their own os and ecosystem...! Nokia should have done the same thing with MeeGo, Linux, because Lumia 920 is only selling good because of the hardware design and the camera but WP8 is the reason why many of us never ever will buy any Nokia Lumia even if they get 41 MP, or more, camera! Even Android would have been a better choice for Nokia because then they could have used their popular Harmattan skin, but now every Nokia Lumia look identical to every WP8 from Samsung and HTC and... Blackberry, not WP8, is the choice for business-people, and Blackberrys ecosystem, games and apps..., will very soon be bigger, have more apps and games, than WP8!

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  • 2013-02-09 06:49
  • J5QC

Outstanding phone (and the preview as well) i can't hardly wait for the complete review.. ありがと­う。Gsmarena rocks

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  • 2013-02-09 04:14
  • Qxpq

im previous bb user and it gets me excited to see this phone and waiting for the final review of it! how i hope GSMARENA would includ the BBM experience. the Screen share, video chat for if there is a reason that we previous BB users consider in going back to BB its gotta be the BBM, BBM balance and some apps of course. i commend BLACKBERRY's effort in the os its refreshing and gesture-based which i find kinda interesting and exciting! the only problem i see in bb Z10 are numbers of apps some software glitch(like copy paste experience) and the lack of some eye-candy(gallery and music player) customization in active frame as well it doesnt look that good but for a built from scratch os i think BB nailed it compare to 1st iterations of WP7, ANDROID and iOS gsmarena make it faster please! :(

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  • 2013-02-09 03:56
  • P@cf

I'm glad that the BB Z10 has turned out to be good smartphone... more players, more options. What I find odd (specially due to BB's reduced placement in world's smartphones) is the snobbishness that they are displaying. You would think they would need/want everybody's help to advertise there phones... strange.

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  • 2013-02-09 03:38
  • PruR

1. New refreshing look serious contender to wp
2. Unified messaging is life saving. Only wp messaging comes close to it
3. Gesture baded ui is fun to use once u get used to it
4. Many imp apps are available at the tym of launching
5. Awesome keyboard. No competetion here.
6. Very smooth ui. Tightly integrated into hardware just like ios and wp.
7. True multitasking. I think its better than android and
Comes very clise to symbian.
8. Loved swipe to wake up feature.
9. If u r not app frenzy defintly a good driver for daily use

1. Not mature like android nd ios
2. Hiccups in connecting to pc
3. Gesture based ui is not everyones cup of tea. Steep learning curve its a strict no no for my older parents. In fact anyone over 50 will find it quite difficult to operate. I think bb should introduce an easy mode of ui.
4. Unified messaging is good but sometimes things feel overcrowded.
5. Battery life is not upto the mark. I m getting through
The day needing to charge at bed time. I use it for 2 hrs browsing 1 hr music in metro, some mail and 1 hr calling and occasional youtube. Have seen better than
6. I hate to say this but apps constitute imp part and there is severe dearth now esp games. No choice here.

Overall bb is complete overhaul from previous bb and its more mature than wp the its launch compared to wp. Its main contender is wp esp from nokia. Nokia has better brand recognition than bb among general users but among corporate users bb is still champion. 2013 will be a good year for mobile industry esp with jolla and firefox entering later this year.. .thanks for reading...

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  • 2013-02-09 02:51
  • U{h}

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