Samsung G800 launch event: A night at the museum
New Samsung launches were in the spotlight on Monday, at a grand presentation in London, UK. The British Museum hosted Samsung's rendezvous with history, with the company's top brass celebrating key achievements and marking the brand's mobile strategy. Paul Wilkens, Sales and Marketing Director for Telecommunications, pointed out that the sales for the 3rd quarter of 2007 are at an all-time high with 42.6M units sold. The South Korean company seems to be getting a firm hold of the 2nd spot in market share and revenue among mobile phone manufacturers, a few months after it took it away from Motorola. It is also clear that in some parts of Europe Samsung is already leading. In France, Samsung mobiles have reached a 31.8% market share shooting them at the very top. The French head of Telecom Division Philippe Barthelet however refused to take credit and instead attributed it to the taste of the French for stylish handsets.
Samsung made it clear that the brand will continue to focus on four strategic multimedia categories: Photography, Music, Internet and Business. Each category is represented in the new releases, which have been stealing the spotlight for quite a while now.
GSMArena traveled to the British capital to bring you first hand information, so stay with us for an exclusive update on what seem to be a bunch of exciting launches.
Following a welcome address by Samsung Electronics Europe President and CEO IS Kim, the handsets came on stage for a detailed presentation. The star was undoubtedly the 5-megapixel Samsung G800. More after the jump.
Reviews > Samsung G800 launch event: A night at the museum