Number four was unveiled last week to set a new kind of fever brewing, after briefly easing some of the pre-announcement tension. Carriers are tripping over themselves to secure deals, while customers have been forming mile-long virtual queues at stores already taking preorders.
As for us, we were lucky to finally get some quality one-on-one time with the Samsung Galaxy S4 and run a few proper tests. We were impressed at the announcement event, and the S4 looks quite comfortable with the weight of expectations. But millions of people will settle for nothing less than the ultimate upgrade, and the stakes are rarely higher than that.
There's little on the outside to suggest a massive upgrade over the Galaxy S III. On the other hand, the spec sheet implies a significant leap forward, improving on just about every aspect of the hardware and adding plenty of new software features. As usual, the truth is somewhere in between and our job today is to put a finger on it.
With the competition hardly sitting on their hands either, the Galaxy S4 is in for a fierce battle if it's to keep the Android crown in the Samsung trophy cabinet. The Sony Xperia Z is doing well to capitalize on the head start, while the HTC One has a wicked unibody design and no less impressive specs. A massive challenge indeed, but the Koreans have never been afraid of those.
Let's see how this one pans out - the hardware inspection begins right after the break.