I think it's a great idea, some people can't afford the luxury of a more fancy phone and actually need it for calling instead of stupid fancy crap.
Looks like it doesn't have T9 predictive text. But it does have games!
Rather odd that they are selling it in South Africa. We have 4 Mobile Operators; Vodafone, MTN, Cell C & Virgin, WITH 2G, 3G & 3.5G Networks in most urban areas. The market is massive, with more than 83% of South Africa's population currently using mobiles. That means 40 Million people use the mobile networks.
Even in this country phones have become diposable. This will add to the rubbish heap.
Does this device have sms?
Well it's for poor African countries which doesn't have mobile technology now in 2010... And price of 15$ is ok...
It's excellent for its purpose!