Superheroes dominate the movie theaters and soon they will conquer mobile phones as well. LG is cross-promoting its X-series of phones with the new X-Men movies. These "themed" phones will launch in July for Europe, the US and Latin America.
Then there are two phones that haven't even been announced yet - LG X Max and LG X Mach. Their inner heroes are Beast ("Big Beauty") and Quicksilver ("Extreme Super Speed").
We can safely guess that the X Max will be a large-screened phablet. The X Mach is tougher - fast processor or fast camera (e.g. high-fps slow-motion to capture fast moving things, like Quicksilver).