Despite issues with the pre-orders, OnePlus has managed to sell 500,000 of its OnePlus One smartphones. The number was revealed by co-founder Carl Pei, who said the company is targeting a million sales by the end of 2014.
OnePlus isn't making much money on those sales - Were making a single-figure dollar amount on each phone, says Pei. The company plays it smart, however, and has created a well-known brand with an advertising budget of $300, spend on trying out different Facebook ads, but now the brand is spreading by word of mouth.
With such razor-thin margins OnePlus isn't hoping to make a living on the hardware. Instead, it's counting on accessories "lifestyle products or specialized accessories" will be the big earners at first, claims the co-founder. And when OnePlus gets a multi-million user base it will build out software and services to add to the revenue stream.
Of course, making plans and having them succeed are two very different plans as OnePlus found out with the first accessory it tried to put out the Bamboo StyleSwap was cancelled, but leaks suggest the company isn't giving up on exchangeable back covers.
I m frm India.. The phone looks gr8 on paper and want to xperience it but pretty order is taking a rough time out of me on nov17 as I m not able to get the enter the address in state/province department... Someone help!!
Just stop for a second and think about that company.. I mean there are eleven people employed (plus accompanied people and owners) who do all the work. They started their business from zero, competing with gigants. Even if they don't sell a million d...
the prize tag is amazing but making people buy via a online invitation plan isn't that cool at all. and exactly how many months they spent after announcing the handset. there will be a big hit on the sales for the one plus one. they maybe a bit too l...