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After acquiring Nextbit, Razer sets sights on disrupting mobile market

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  • Comments (18)

Himanshu 20 June 2017

Razer

Gaming company Razer - which has so far focused on devices like gaming mice, keyboards, headphones, as well as gaming laptops - has now revealed that they're planning to enter the mobile gaming industry.

According to the company's CEO Tan Min-liang, mobile gaming is "going to be a huge part of our business."

Nextbit Robin

Razer has entered into a partnership with telecommunications firm Three Group as part of which they'll be offering specific tariff plans, services as well as devices to electronic games players. Besides, they'll also be focusing on "future mobile devices."

"Right now I don’t see any mobile device or software platform that really fulfills the needs of the [mobile] gamer ... there is a huge opportunity to disrupt the mobile market," Tan said.

Razer acquired Android gaming company Ouya back in 2015, and more recently Nextbit, maker of the cloud-focused smartphone Robin. So the company seems to have the talent that's required to get into mobile industry.

“With Nextbit, we now have the top tech leads of Android from Google with us, and the [former] lead designer for HTC who has helped design HTC phones for [years]. We’re bringing together the best possible talent at Razer to work on next generation devices," the CEO added.

Source | Via

Related articles
  • Razer Thresher Ultimate wireless gaming headset announced for PS4 and Xbox One Razer Thresher Ultimate wireless gaming headset announced for PS4 and Xbox One
  • Nextbit's community site has been shut, now redirects to Razer's home page Nextbit's community site has been shut, now redirects to Razer's home page
  • Razer acquires Nextbit, the company behind the Robin cloud phone Razer acquires Nextbit, the company behind the Robin cloud phone
  • Razer's new Project Ariana is an immersive video projection system for a new gaming experience Razer's new Project Ariana is an immersive video projection system for a new gaming experience

Reader comments

T
  • Trasher
  • xqE
  • 24 Jun 2017

Really? Then they don't need to enter it at all. Razers products aren't made for Farmville players and they are still doing fine. Do people buy 600$ Samsung to play Farmville? Problem with Ouya was that for 100$ you got pretty impaired console when f...

  • Reply
?
  • Anonymous
  • 3DR
  • 22 Jun 2017

because you assume. I have every faith in Razer making a success of this

  • Reply
D
  • AnonD-652470
  • 02x
  • 21 Jun 2017

Why do I think they'll screw up a brand that was actually making good products?

  • Reply
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Total reader comments: 18

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