The next Super Bowl is on Sunday, but companies have already started posting their ads for the NFL event. In the latest Amazon video, the voice assistant Alexa loses her voice, and the company needs to find replacements. Jeff Bezos restlessly asks if the new team will do its job and his employees assure him that there will be no problem.
While the 90-second video unfolds, Cardi B sings her hit track “Bodak Yellow” instead of country music, Gordon Ramsay uses his abusive language to explain the complicated recipe of grilled cheese sandwich, and Anthony Hopkins speaks with dramatic pauses, terrifying the unsuspecting Alexa owner.
During various breaks in the first three quarters of the Super Bowl, Amazon will broadcast short 15-second videos with the stars receiving their headsets to work as Alexa replacements. Then the culmination will be in the fourth quarter when the full 90-second video is expected to air.