Huge deals on Apple smartphones are always few and far between, and that's especially true when we're talking about the latest models that were just launched by the company.
You need to add a new line of service, and you need to switch to an unlimited plan too, but otherwise - this is clearly the cheapest way to upgrade multiple iPhones in your family.
I disagree they should want you to stay with them so give me a deal if I have been with you for a certain amount of time.
Loyal customer or not, that is already the best deal available that you can take advantage. That is their price and don't decide for the monthly price. As this is not a charity, it is a business. No one is forcing you to buy a deal.
It is the same at ATT. I'm looking to jumpship for the same reasons you stated..no deals for loyal customers.