Apple could make up to $3 billion from Pokemon Go

Yes, it is another Pokemon Go story, but we won’t be covering people falling in water, hitting street lamps or police cars. Instead, we got some other type of news.

When the Pokemon Go went live a few days ago, Nintendo's stock price skyrocketed. The Niantic-developed game became an instant hit. The game is among the most popular apps on both Android and iOS app stores and while it is free of charge, it has lots of in-app purchases such as different amount of pokecoins varying from $1.49 to $149.99.

You can imagine that both Google and Apple are taking a slice of those app purchases. According to financial analyst Laura Martin from the investment banking firm Needham & Company, Pokemon Go could generate $3 billion revenue for Apple in the next 1 or 2 years. Apple's share of each in-app purchase is 30%.

Pokemon Go has already set a precedent as 53% of the in-app purchases are made of people who have paid nothing for mobile games in the six months prior.

Source