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Apple's deal with Baidu for generative AI use in China isn't done yet, apparently

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Vlad 27 March 2024

Apple Baidu Rumors AI

Yesterday a report from China claimed that Apple decided to use Baidu developed generative AI services in China, but now it looks like someone might have jumped the gun on that.

According to a new report today, also from China, the deal isn't done, at least not yet. Talks may be ongoing, or not - this report doesn't go into much more detail than saying there is at this point no deal.

Apple's deal with Baidu for generative AI use in China isn't done yet, apparently

If Apple does in the end agree to use Baidu's generative AI services for the Chinese market, this will be baked into iOS 18 scheduled to release to the masses this fall.

Apple can't really go with any Western-developed AI, since the Chinese authorities need to approve every single model before it's released to the public and it's very unlikely any non-Chinese developed ones would get the go-ahead. Hence, Apple has to pick a local partner for this, and Baidu seemed like a shoo-in. Now, not so much. We'll have to wait and see what happens.

Source (in Chinese) | Via

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Reader comments

D
  • AnonD-814624
  • Eaj
  • 27 Mar 2024

I think it's probably only a matter of time. Bing and Sogu would probably be too far behind Baidu so they are unlikely to be realistic alternatives. They're probably just negotiating on the costs.

  • Reply
p
  • potato4k
  • tDP
  • 27 Mar 2024

It's not done yet, but it will be. Apple has no choice but to use Baidu. Samsung uses Baidu as well for China market. Again, it shows that Apple actually has nothing on this new "AI" stuff, contrary to what Tim Cook said. Apple b...

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Total reader comments: 2

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