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HTC U11+ review
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BlackBerry will not renew T-Mobile partnership after April 25

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  • Comments (19)

02 April, 2014

BlackBerry T-Mobile

T-Mobile and BlackBerry haven't been in the best of partnerships lately and it seems the phonemaker has taken things to the next level. BlackBerry has announced it will not renew its license to T-Mobile after it expires on April 25.

This effectively leaves new T-Mobile clients that want to get a BlackBerry smartphone after this date out of options. The carrier has said it will continue to support existing customers rocking a BlackBerry smartphone.



Here's a statement from BlackBerry's press release.

BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned.

The relationship between BlackBerry and T-Mobile went cold after the carrier started encouraging existing BlackBerry users to switch to an iPhone. After BlackBerry expressed its dissatisfaction with this, the carrier tried to mend the situation by offering BlackBerry owners a discount from $200 to $250 to get a newer BlackBerry device.

It turns out this was still not enough for BlackBerry and it has decided renewing its partnership with T-Mobile will not be in its best interest. Given the company's unenviable situation, we're not sure this is the best possible move though.

Source | Via

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Reader comments

R
  • Romano
  • Ibxd
  • 05 Apr 2014

NOOO! I'm with T-Mobile And with BlackBerry Z10!!! Things can only go downhill from here :(

  • Reply
A
  • AdamBoy64
  • Fv4$
  • 03 Apr 2014

Yes. Although I think most people who go with Blackberry do so because they don't want to use Android, and prefer to use BBOS instead. I think software's far more a factor for choosing BB than hardware specs.

  • Reply
A
  • AdamBoy64
  • Fv4$
  • 03 Apr 2014

I've just read some news, saying that the Q20 is aiming for first quarter of next year. http://techcrunch.com/2014/03/28/blackberrys-dev­ice-plans-include-global-z3-rollout-return-of-th­e-bold-and-q20-in-q1/ That's.. way too long.

  • Reply
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  • Post your comment
Total reader comments: 19

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