There has been a change in leadership in the smartphone market in India – Xiaomi is now on top with a 27% share. This means it toppled Samsung, which shipped 25% of smartphones in India during the final quarter of 2017.
In concrete numbers, Xiaomi shipped 8.2 million units while Samsung managed 7.3 million. That represents a solid 17% year on year growth for Samsung, but it wasn’t enough (the market in general grew 6%).
Canalys attributes Xiaomi’s success to the autonomy of its Indian branch, which determines its own strategy, marketing and product lineup. 2018 won’t be smooth sailing as analysts believe that Xiaomi phones are near the saturation point in India while their share in China is shrinking. Still, the company is quite successful in these two countries, which represent the two biggest smartphone markets.
As for Samsung, it lost share in the critical market of phones costing INR 15,000 or less ($240/€190) and that cost it its leading position. Consumer demand for entry-level Galaxy phones was weak, but Samsung is expected to flex its R&D and supply chain muscles to revamp its lineup.
While Xiaomi and Samsung control over half the market in India, the Top 5 also includes Vivo, Oppo and Lenovo.
You are right and thinking form the companies profits point of view. Here is the real reason Motorola and Lenovo will come aggressively in 2018 because- 1. India is still Fastest growing smartphone market and will grow with same pace in next 5 -10...
Man maybe they rise but by maybe 5-10% per phone at most, where for example Samsung A8 and A8+ compared to its precedessor rised its price by 25-40%. Some companies never sells cheap thats it.
Quite aptly summarised. Another example, although unrelated, is that of Reliance Jio. Capture the market, then generate revenue off of it.