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Check out the first trio of HTC U promotional videos

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  • Comments (7)

Victor 12 January 2017

HTC Android

HTC concluded its event a few minutes ago and the result is a duo of new devices - the flagship HTC U Ultra and the mid-range HTC U Play. The handsets come with a fair bit of controversy in terms of specs, but we won't get into that now.

While the engineering team might find itself under some heat in the coming weeks, HTC's marketing division is definitely doing something right. The new smartphones come with a rather clever "Brilliant U" marketing campaign. A trio of videos is already up on YouTube, all of them with stunning visuals.

The two showcase videos for the HTC U Play and U Ultra feature many closeup shots of the design with rather soothing shots of various spills and ripple effects.

Then, there is the general "Brilliant U" video, which took a page straight out the "People are awesome" video handbook. It certainly makes for a very satisfying watch.

Related articles
  • HTC U Ultra is now official: Sapphire glass, Snapdragon 821, 5.7" QHD display HTC U Ultra is now official: Sapphire glass, Snapdragon 821, 5.7" QHD display
  • HTC revenue kept sliding in December HTC revenue kept sliding in December
  • T-Mobile HTC 10 starts getting Nougat update T-Mobile HTC 10 starts getting Nougat update
  • 5.5-inch HTC One X10 leaks, images and specs outed 5.5-inch HTC One X10 leaks, images and specs outed

Reader comments

z
  • zak
  • M{A
  • 16 Jan 2017

sexy

  • Reply
N
  • Note7 owner
  • Ibx
  • 12 Jan 2017

Samsung needs to learn how to make commercials like this.

  • Reply
m
  • mir
  • t7X
  • 12 Jan 2017

Practically every other company went with the edge design after they seen Samsung have success with it. And Apple will follow suit with their next iphone.

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 7

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