comScore studies the US smartphone market closely and has published a report on the March-June quarter. Smartphone penetration continues to inch upwards (up 4%), reaching 71.6%. In total 173 million US residents own a smartphone now.
Apple and Samsung combined rule around 68% of the market and are only two in the Top 5 that increased their market share. Apple remains the biggest smartphone vendor in the US with 42.1% (up 0.7 points) while Samsung is second with 28.6% (up 1.6 points).
LG, Motorola and HTC fill in the rest of the Top 5 with 5-6%, but all three declined slightly during the three month period.
Top Smartphone OEMs|
3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
|Share (%) of Smartphone Subscribers|
|Total Smartphone Subscribers||100.0%||100.0%||N/A|
Even though Apple dominates the market, in terms of OS market Share Android powers just over half of all US smartphones, with iOS coming second with 42.1%. Interestingly iOS grew even though the iPhone 5s is getting long in the tooth (the iPhone 6 is just over a month away).
Microsoft saw Windows Phone go up a notch but it's still at a measly 3% or so. BlackBerry isn't showing signs of turning things around.
The top smartphone app by quite some margin was Facebook – 73.6% of smartphones ran it. The separate Facebook Messenger app is 10th. Google's competing social network app Google+ is 15th, installed on a fifth of smartphones. Twitter is an inch ahead while Instagram leads both with 30%.
Tied for second are YouTube and Google Pay Store, essentially matching Android's market share.
Google Maps serves nearly half of the market while Apple Maps is (strangely) guides about a quarter of smartphone users. iTunes Radio/iCloud has a similar market share, this suggests surprisingly few iPhone owners use Apple's services.
Top 15 Smartphone Apps|
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
|Top 15 Apps||% Reach|
|Smartphone App Audience||100.0%|
|1||Facebook (Mobile App)||73.6%|
|2||YouTube (Mobile App)||52.1%|
|3||Google Play (Mobile App)||52.1%|
|4||Google Search (Mobile App)||47.9%|
|5||Pandora Radio (Mobile App)||45.6%|
|6||Google Maps (Mobile App)||45.1%|
|7||Gmail (Mobile App)||41.5%|
|8||Instagram (Mobile App)||30.4%|
|9||Yahoo Stocks (Mobile App)||30.3%|
|10||Facebook Messenger (Mobile App)||26.9%|
|11||Apple Maps (Mobile App)||26.2%|
|12||Yahoo Weather Widget (Mobile App)||26.0%|
|13||iTunes Radio/iCloud (Mobile App)||22.5%|
|14||Twitter (Mobile App)||21.7%|
|15||Google+ (Mobile App)||20.3%|
Samsung still strong in USA. Thanks to most high-tech Samsung's high-end smartphones to take one-third market of smartphone in Apple's state.
So.... samsung is still pretty strong in premium market?
"is a clear sign of Samsung's continued hardware and software leadership" Adding a core to a cpu doesn't necessarily make it "better". And as for the software "leadership", it comes from most part from an US company...