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Counterpoint: Apple AirPods are the preferred true wireless earphones in the US

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Michail, 26 September 2019

Apple Misc

Counterpoint released a new report which details the five most preferred hearables brands in the US market. Unsurprisingly, Apple tops the charts with its AirPods, edging out competitors Bose, Samsung, Sony and its own Beats.

Counterpoint: Apple AirPods are the preferred true wireless earphones in the US

Apple stands with 57% of user preference, followed by Bose with 37% while Samsung claims the third spot with 33%. According to the authors, the main advantages of the AirPods for consumers are their ease of use, portability and comfort. Counterpoint’s Consumer Lens survey took into account results from just 200 respondents though so it may have a slightly higher margin of error.

Counterpoint: Apple AirPods are the preferred true wireless earphones in the US

Apple’s push into the wearable and hearable market with its Apple Watch and AirPods is turning into a major component for the company as a previous report detailed the profitability from those two product categories will soon surpass combined revenues from the Mac and iPad lines.

As a whole true wireless hearables managed to top 27 million units globally in Q2 2019 and the category is growing at a quarterly rate of 56%. The key regions responsible for the growth are the US, Europe and China.

Source

Related articles
  • Apple unveils new AirPods with hands-free Siri, wireless charging case Apple unveils new AirPods with hands-free Siri, wireless charging case
  • Report: Apple’s wearables business will surpass Mac and iPad revenue by end of 2020 Report: Apple’s wearables business will surpass Mac and iPad revenue by end of 2020
  • Apple's new AirPods deemed unrepairable by iFixit Apple's new AirPods deemed unrepairable by iFixit
  • Samsung Galaxy Buds vs Apple AirPods Samsung Galaxy Buds vs Apple AirPods

Reader comments

a
  • asd
  • XS5
  • 28 Nov 2019

Why do you care, its not your money, you're just salty dude.

  • Reply
?
  • Anonymous
  • P@@
  • 18 Oct 2019

still sound terrible for the price.

  • Reply
B
  • Baykko
  • LEi
  • 28 Sep 2019

This is a lie. If you come to them on the street and ask them what makes them choose AirPods over other brands they will say "because of their quality and usability" but that's just the easy answer. The reality is most choose those because they are A...

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 86

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