Counterpoint: Indian phone market grew 18% in Q3, Apple breaks into top 5
The Indian smartphone market was positive in Q3 of 2025, according to Countpoint's report. The market grew in sheer volume by 5% Year-over-Year compared to Q3 of 2024. But even more impressively, it grew 18% in value YoY.
That's because of an increase in the premium segment (phones above INR 30,000) - shipments grew 29% YoY, driven by robust demand for Apple and Samsung flagships. Apple secured 9% of the total volume but impressively, 28% of the value share. Samsung was second, in value terms, at 23% of the entire market share.
Vivo was first in volume of shipped phones and third in value. The brand (excluding iQOO) enjoyed success with its T-series midrange lineup.
iQOO was the fastest-growing brand in terms of volume with 54% YoY. Motorola's shipments grew an impressive 53% YoY, thanks to strong demand for the G and Edge series. Lava was the fastest-growing brand in the under-INR 10,000 segment.
MediaTek led the smartphone market with a 46% stake, followed by Qualcomm with 29%.
Reader comments
- Bob the web dev
- EDx
Only thing iPhone 17 series phone have that is good is video recording, not in the top 5 for picture quality (same as Samsung but they aren't in top 5 for video either). Pixels (I own) are all a.i. algorithms now and are slacking badly aswell. H...
- RaviSS
- vGf
For the Indian smartphone market, during the past 3 years, some of the smartphone makers are doing very well, at the expense of others who are rapidly losing market share. Their approx market share after incorporating tracking data from various sourc...
- Anonymous
- Msa
No, they have not. The Vivo x300 Pro is the same price as iPhone, and according to dxomark iPhone 17 Pro has the world's 2nd best camera in the world.
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