Diesel’s first smartwatch – named On Full Guard – is now available for pre-order at Macy’s for $325. This Android Wear 2.0 watch features a round AMOLED display and will start selling on September 25 in the US. The UK is getting in on October 14 for £330.
The case – which measures 48mm – comes in multiple finishes with a choice of multiple bands, leather (black or brown) or metal (black or gold). The case is IP67 water resistant.
The Diesel On Full Guard is powered by a Snapdragon 2100 chipset and features some cute if not entirely useful customizations to Android Wear. For example, the screen starts to fog up if you stay stationary too long. Or the screen “cracks” if you get a notification in Do Not Disturb mode.
By the way, this watch is part of the Fossil Group lineup. We already saw the Fossil Q Venture and Q Explorist, but there’s more to come. The Emporio Armani Connected watch will be available from September 14. Michael Kors will release the female-oriented Acess Sofie globally on September 25. Also then, the Access Grayson watch for the “sophisticated man” will be launched. As for the Misfit Vapor, that was delayed.