If you recall, back in November last year, Facebook launched a new iOS app dubbed Notify. The app was all about notifications - notifying you about things you care about or have interest in.
Now, around seven months after the launch, Facebook has decided to pull the plug on the app. The company says the app's functionality will be integrated into other Facebook products, such as Messenger.
Here's the complete statement from the company:
Starting on Wednesday, we will begin integrating Notify functionality into other Facebook products, like Messenger, and will be removing Notify from the App Store. Since launching Notify, we’ve learned a lot about how to make notifications as timely and relevant as possible and we heard from people using the app that Notify helped them stay informed about things they cared about throughout the day.
With more than 900 million people using Messenger each month, we think there is a great opportunity for publishers to reach even more people interested in real-time updates from their favorite sources.
According to unofficial numbers, Notify managed to record a total of only 63,000 downloads.