GSMArena.com GSMArena.com

Tip us

1.5m
109k
RSS

EV

Merch

Log in

Login

I forgot my password
Sign up
  • Home
  • News
  • Reviews
  • Videos
  • Featured
  • Phone Finder
  • Deals
  • MerchNew
  • Coverage
  • Contact
ADVERTISEMENTS

Facebook Messenger is getting autoplay video ads

  • Post your comment
  • Comments (52)

Vlad 19 June 2018

Facebook Android iOS Mobile software

Facebook seemingly took a look at its Messenger and decided it didn't contain enough stuff already. Hence, the company is adding autoplay video ads to the chat app. The rollout has started already, but as usual it may be a while before you see them.

Facebook Messenger started showing static ads last year, and now it's upping the ante. The app has been accused of bloat many times, and this will certainly not help alleviate people's fears about it turning into something that's not very streamlined.

Facebook has in the past admitted that it's pretty much running out of spaces to place ads in its flagship app, and this move could be a consequence of that situation. While it remains to be seen how users will react to seeing autoplaying video ads next to their private conversations, Stefanos Loukakos, who runs Messenger's ad business, says Facebook will monitor user behavior to decide if it's sticking with the video ads or kicking them out at some point.

"Top priority for us is user experience", he told Recode, adding that they're not sure if the format would work. "However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send. Video might be a bit different, but we don’t believe so".

Source

Related articles
  • Facebook's new Memories feature puts all your memories in one place Facebook's new Memories feature puts all your memories in one place
  • Facebook shared user data with major smartphone manufacturers Facebook shared user data with major smartphone manufacturers
  • Facebook makes big structural changes and launches blockchain division Facebook makes big structural changes and launches blockchain division
  • Job listing reveals Facebook aiming to design its own chipsets Job listing reveals Facebook aiming to design its own chipsets

Reader comments

  • DroidBoye
  • vx2
  • 11 Jul 2018

This is the main reason why I only install the light versions of Facebook applications. When you're on an internet plan with datacap, those video ads will happily eat your monthly allocated data.

  • Reply
N
  • Nickname
  • mwd
  • 21 Jun 2018

Thanks Facebook, as if your network wasn't shitty enough already

  • Reply
V
  • Vegetaholic
  • sXj
  • 21 Jun 2018

Thanks Facebook, uninstalling any single crappy Facebook app on my phone

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 52

ADVERTISEMENTS

Phone finder

  • Samsung
  • Apple
  • Huawei
  • Nokia
  • Sony
  • LG
  • HTC
  • Motorola
  • Lenovo
  • Xiaomi
  • Google
  • Honor
  • Oppo
  • Realme
  • OnePlus
  • vivo
  • Meizu
  • BlackBerry
  • Asus
  • Alcatel
  • ZTE
  • Microsoft
  • Vodafone
  • Energizer
  • Cat
  • Sharp
  • Micromax
  • Infinix
  • TCL
  • Ulefone
  • Tecno
  • BLU
  • Blackview
  • Acer
  • Panasonic
  • Plum

All brands Rumor mill

ADVERTISEMENTS

Top 10 by daily interest

  Device Daily hits  
1.Nothing phone (1)88,614
2.Xiaomi Poco F434,733
3.Huawei nova 10 Pro24,286
4.Samsung Galaxy S22 Ultra 5G22,954
5.Xiaomi Poco X4 GT21,248
6.Samsung Galaxy A53 5G19,998
7.Apple iPhone 13 Pro Max18,308
8.Xiaomi Redmi Note 1118,221
9.Samsung Galaxy A1315,596
10.Samsung Galaxy A73 5G13,469

ELECTRIC VEHICLES

Hyundai to unveil Ioniq 6 tomorrow Hyundai to unveil Ioniq 6 tomorrow GM patents daisy chain EV charging - two electric cars with one chargerYou can now use CarPlay in your Tesla - and it only takes two Raspberry Pis to do it
ADVERTISEMENTS

Home News Reviews Compare Coverage Glossary FAQ RSS feed Youtube Facebook Twitter Instagram

© 2000-2022 GSMArena.com Mobile version Android app Tools Contact us Merch store Privacy Terms of use Change Ad Consent Do not sell my data